As our archive of stories and resources continues to grow, we’ve decided to bring some of our most popular tips back to the front page. Unsurprisingly, PR advice tops our list of most sought-after stories amongst entrepreneurs, and so we’re starting there. Let’s get to it. 1. Due diligence: Media coverage for your company should be […]

Entrepreneurs see themselves as innovators. And rightly so in many cases. However, one of the biggest mistakes entrepreneurs make is believing that they have to keep innovating in order to survive. As a result, they spend far too much time and money trying to fund new projects and ventures when they should simply be growing their […]

At the risk of sounding like an About.com article, we’d like to take a moment to acknowledge a growing problem for entrepreneurs, designers, developers and everyone else glued to a computer screen. Let’s talk about eye fatigue. Because our eyes are not adapted to staring at a fixed screen for hours on end, eye problems […]

While running an agency, you get used to losing pitches and realize that sometimes you’re just not the right fit for that potential client — that’s ok. Not everyone is going to agree with your team’s point of view and developing a bitterness about that isn’t worth the effort. Recently, however, I’ve noticed a trend […]

How To Beat Burnout This article is a follow-up to my blog post on maximizing your energy and productivity levels throughout the day.  Sometimes the best way to improve your energy level is not figuring out how to work harder, but to slow down for a mental refresher when you inevitably find yourself overworked. Entrepreneurship […]

Recently, Twitter announced its new Tailored Audiences tool, which allows marketers to target ads directly to people who fit a relevant audience category through their web browsing activity. This tool includes retargeting to a brand’s website visitors as well as using specific audiences from third party data. The availability of Tailored Audiences to all marketers […]

The story of my dog and how she saves me from Dev-related stress. Meet my dog, Cinny. She is 11 years old and she’s still amazing. I remember when she was a puppy, fascinated with chasing basketballs, tennis balls, mirrors, cars, and when people just got home. Many people told me that a pom is […]

To GIF or not to GIF, that is the question. In our discussions with marketers, one of the topics that comes up with increasing frequency is the role of long-form versus short-form content. What sort of mix should a marketer seek between creating long-form content (lengthy blog posts, essays and whitepapers) and short-form content (social […]