If you’re eyeing a company rebrand in the new year, you’ve probably already figured out that design plays a major role in the process. No matter if you’re working with a professional or doing it yourself, understanding what’s out there is critical for success.
Here’s where we go for inspiration to help get those gears moving:
Brand New
Created by Under Consideration, Brand New is a site which reveals how major companies are reinventing themselves (for better or worse). It’s a must-read for designers and founders alike.
Designspiration
One of the most diverse search engines and browsing tools for designers, Designspiration is a personal favorite of ours. Get started with a search for branding, logo design, and identity design.
Dribbble
Dribble is now an old standby for many, despite being illustration-centric. Go here for inspiration, but don’t let yourself get stuck thinking your company needs Pixar-quality illustrators to be successful.
TypeRelease
To get a glimpse of what’s popular in the type design industry, we recommend following TypeRelease. It’s simply a feed of new fonts by indie and major type foundries.
Behance
Now owned by Adobe, Behance continues to do a nice job of surfacing high quality portfolios, many of which involve strong examples of branding design.
Fonts In Use
If you’re struggling to pick the right typeface for your logo, Fonts In Use will help you understand what popular fonts look like in the real world.
Rebranding your company is a highly complex process — involving far more than just a strong design aesthetic. The above links are simply a starting point.