Unlike in the Field of Dreams, “if you build it, they will come” certainly does not pertain to gaining initial traction for your startup. If anything, the complete opposite is true– you need to work insanely hard just to start acquiring your first few customers or followers, and then work even harder to grow those […]

When it comes to choosing which social media platforms you’ll utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you’ve decided is best suited for your company. Most people and companies can’t be amazing on every platform; that takes a huge amount of bandwidth and […]

When it comes to entrepreneurial path, we often hear a common story: smart guy or girl has a solid, steady job, perhaps at a big company… gets an idea… really starts to believe in it… dabbles with it nights and weekends… maintains paycheck job and starts to care less about day job… does some back-of-napkin […]

How To Tell A Story With Video Telling your story on-camera. It can be daunting.  But it’s becoming part of the prerequisite for accelerator applications, Kickstarter campaigns, VC presentations, you name it. With the advent of Vine and Instagram Video, the importance of visually communicating to any audience, especially your customer base, is only going […]

Before raising money, you must ask: is your company a venture business? Venture capital firms have the unique ability to provide you with resources to allow you to scale, the ability to garner press (every capital raising seems to warrant an article!), insider expertise and mentoring from established individuals in a variety of industries. However, […]

As 2013 winds down, we’ve made it a priority to pull together our best stories across numerous categories — from PR and entrepreneurship, to our Do What You Love series. Clearly, social media deserves equal billing alongside that trio, and so we’re excited to share this year’s list of top social media tips for startups and small […]

As our archive of stories and resources continues to grow, we’ve decided to bring some of our most popular tips back to the front page before kicking off 2014. Given our focus on entrepreneurs, it’s no surprise that entrepreneurship itself made its way into our most popular topics. Let’s dive in:  1. Entrepreneurs see themselves as innovators. And rightly so […]

An unwritten contract exists that makes a social media connection different and more personal than all other forms of media.  That contract states that social is a direct dialogue from one individual to another – without a middleman. Because of that direct communication, social media is seen as a way to reach the previously unreachable. […]