Page 245 – Ideas

Five tech-savvy ways to power up your résumé

Having an error-free, easy-to-read résumé is a must, but what’s a job seeker to do when competing with a bevy of other talented applicants, especially in the tech space? Skills like HTML, programming, and social media are increasingly important in this economy, but instead of telling your next employer what you’re capable of, why not […]

The B. Side: Versatile swimwear for a fast-paced lifestyle

When she was growing up, Tiffany Tibbot remembers feeling at odds with the same article of clothing that she now designs for a living. “There definitely was a pain point,” the self-described “lake-dweller” says of her younger years spent on Lake Sammamish, just outside of Seattle, where she would go water skiing, kneeboarding, and tubing. […]

Logic & Grace: Courtney Grace Peterson Blends Style and Substance

Logic and grace: Courtney Grace Peterson blends style and substance

Courtney Grace Peterson’s background extends across many fronts, from the tech sector to the art world. She is both a tastemaker and a digital architect, and even her Instagram is incredibly telling. Scroll through her photos and you can see her keen eye for detail in the way she pays homage to the gorgeous colors […]

Want to master social media? Nine tips from the pros

It’s no secret that having an online presence is necessary for being in the know, but coming up with an engaging social media profile isn’t always intuitive. Not everyone can be a hashtag wizard or a Twitter expert, and when your follower count has been stagnant for months, it’s easy to feel anxious. While digital […]

Level up: Seven games that are actually marketing campaigns

Ever heard of gamification? It’s when a company uses game-related elements outside of the gaming world. Many businesses use it as a marketing tool, causing friendly competition among customers, which in turn produces a loyalty to their brand. Because gamification is so versatile, it can apply to practically every kind of business. That’s the beauty […]

Branding expert Kris Ruby on sharing the spotlight

Kris Ruby is no stranger to taking center stage. After one of her blog posts about social media and dating sparked the interest of a reporter, Ruby became a frequent commentator for FOX News, CNBC, and Good Morning America. Recently, she took a chance with love, starring in a reality show on Bravo called Friends […]

Why snail mail marketing? The answer’s not in your inbox

Snail mail was long thought to be on marketing’s endangered species list. It was considered too slow, too expensive, too untargeted, and not environmentally friendly. Up until recently, suggesting an old-fashioned direct mail marketing campaign felt like trying to promote a horse and buggy instead of the Model T in the 1920s. The high-tech alternatives—email […]

For PureWrist founders, family is the most important thing

It was a family struggle that led the Gardiner family to create a truly memorable crowdfunding video, and an equally remarkable wearable product. A few years ago, Eric Gardiner, the family’s patriarch, was diagnosed with leukemia. His powerful story leads off a video on the Indiegogo campaign page for their soon-to-be-launched product called PureWrist. “I’ve […]

No-nonsense CEO? Office jokester? Entrepreneur Nancy Lublin is both

I met Nancy Lublin last September, when I first set foot inside the neon-clad, disco ball-adorned headquarters of DoSomething.org. She was wearing a hot-pink trench coat, tie, and black sneakers. She walked with a confidence that was inviting and quirky, but clearly meant business. Moments later, I realized she was my new boss. I interned […]

Selling yourself: Which website builder will get you noticed?

The idea of the personal website has evolved over a remarkably short period of time. Back in 1999, Apple used actor Jeff Goldblum in ads promising to give a free website to anyone who bought an iMac. What were these websites like, anyway? Well, they all looked pretty much the same, offering a very simple […]

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