Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. For this edition, we sat down with David Joo, co-founder and co-CEO of math-based online learning program KnowRe. KnowRe, which started out as an offline math academy in Korea in 2008, recently won a $100,000 prize at the Global Case Startup competition. […]

In my work with new and growing businesses, a common area where people rush to spend is on PR: hiring a PR firm or publicist to get media coverage in order to draw attention, create buzz, generate audience, and impress investors. But before you drop upwards of $5k/month on an established firm, it’s important to […]

Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. For our second edition, we sat down with Erik Martin, the general manager of Reddit — here’s what he shared: Out of college I worked in the music industry. From starting a new label to working for a bunch of […]

Many people think that it is the CEO who has the most impact on the overall growth and success of a company. While I find this quite flattering, I will also take this opportunity to argue that shareholder value is generated from the person right next door — the CMO. As I explored in a […]

I was chatting with a friend who’s a freelance journalist the other day, and I asked him what he prefers to hear about the most in a pitch from PR people. His response: “Explain to me why I should care if I’m not getting paid to.” Well said, sir. Publicity is a tricky thing. Contrary […]

The naming phase of any new product launch or start-up initiative often starts as a fun, creative reprieve. It can be a welcome break from tactical meetings or crunching numbers and a time to flex verbal skills. The fun can quickly turn to angst and frustration after an unimaginable number of names produce no clear […]

What Are The Three Stages Of Business Development I remember how excited I was when I first got my driver’s license. I rushed to the Department of Motor Vehicles after 9th period calculus on my 17th birthday so I could finally get my New York State-issued pass to teenage independence.  All I wanted to do […]

If you’re a marketer, and you’re not living under a rock, you know the world of marketing is undergoing rapid change. As an industry, we have coined countless new terms for this new marketing paradigm: digital marketing, internet marketing, inbound marketing, search engine marketing, social marketing, or any number of other buzzwords that have found […]