The holiday season is just days away from kicking off (Halloween is next week!), and your inbox will likely soon be filled to the brim with invitations. From extravagant events to calmer get-togethers, we asked The Muse cofounder and CEO Kathryn Minshew, Swill cofounder Andrew Young, and Pricing Engine‘s Jon Chang to share their best […]

Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. In this edition, we sat down with Ranjan Roy, the cofounder of Informerly — here’s what he shared: I’ve always been interested in the flow of information. How you take it in, and distribute it to others. When I was younger, I traveled […]

Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. For this edition, we sat down with David Joo, co-founder and co-CEO of math-based online learning program KnowRe. KnowRe, which started out as an offline math academy in Korea in 2008, recently won a $100,000 prize at the Global Case Startup competition. […]

In my work with new and growing businesses, a common area where people rush to spend is on PR: hiring a PR firm or publicist to get media coverage in order to draw attention, create buzz, generate audience, and impress investors. But before you drop upwards of $5k/month on an established firm, it’s important to […]

Do What You Love is a new series that showcases the entrepreneurs behind emerging companies. For our second edition, we sat down with Erik Martin, the general manager of Reddit — here’s what he shared: Out of college I worked in the music industry. From starting a new label to working for a bunch of […]

Many people think that it is the CEO who has the most impact on the overall growth and success of a company. While I find this quite flattering, I will also take this opportunity to argue that shareholder value is generated from the person right next door — the CMO. As I explored in a […]

I was chatting with a friend who’s a freelance journalist the other day, and I asked him what he prefers to hear about the most in a pitch from PR people. His response: “Explain to me why I should care if I’m not getting paid to.” Well said, sir. Publicity is a tricky thing. Contrary […]

The naming phase of any new product launch or start-up initiative often starts as a fun, creative reprieve. It can be a welcome break from tactical meetings or crunching numbers and a time to flex verbal skills. The fun can quickly turn to angst and frustration after an unimaginable number of names produce no clear […]