There are more ways than ever to promote your business. Social media allows for nearly unlimited updating, content-sharing and engagement. E-mail campaigns, newsletters and blogs enable your business to communicate targeted messages and promote your company’s unique value. And there are a dozen surefire offline approaches to reach targeted audiences and drive leads and sales. […]

As marketers, we’re always searching for a formula for how to be successful — but there’s no formula for this: While watching Wistia’s recent dance video promoting a feedback survey, I realized that it wasn’t the production, the camera, or the lighting that made the video so compelling, or explained why I watched and shared it with […]

The biggest question we deal with on a daily basis is “how much does insurance for startups cost?”  All of our clients want to know exactly what they’ll have to spend and how long it will take.  They all expect an immediate answer, and can you blame them? The startup world moves at a blistering […]

After running an ultra-high-growth, successful business for three years, I noticed a disturbing trend creeping around the edges: complexity. As we grew our team, expanded our product line and added more marketing strategies into the mix (all at a high speed), each piece started to leave a messy little trail in its wake. This is […]

The first year and a half of a company’s existence is less about minding the metrics and more about putting in place the infrastructure to be able to measure your business in the long run. Hopefully, you’ll get to a point where the metrics of gauging your progress are relatively easy—everything from expanding your user […]

In this roundup of advice for small business, you’ll find out why entrepreneurs shouldn’t skimp on sleep, whether or not doubt is a good or bad thing, and how to charge what you’re really worth. 3 ways lack of sleep can hurt you Sleep and business ownership often make pretty crappy bedfellows—that’s been one of […]

Marketing your startup is hard. You’re likely working with a limited budget (if any at all), no name recognition, and an early-stage product that isn’t nearly complete — but is functional enough that you’re ready to roll it out for users. I’ve noticed that for a lot of first-time founders, the hardest part about marketing […]

After graduating from the Ontario Institute of Audio Recording Technology, I opened a small recording studio.  In effect, I became a freelance audio producer.  I started to notice a number of freelance voice talent would contact me and ask if I had any connections to jobs. I asked myself: “What if I transformed my brochure-style […]