Many companies have this idea that PR has an “on/off” switch, and when you turn it on it’ll work immediately. Startups are often the worst culprits because, by nature, they’re used to moving very fast and iterating often. Unfortunately, PR doesn’t quite work that way and it can end up hurting you in the long […]

When organizations face intense pressure, we find they naturally default in one of two directions: 1. an unleashing of furious activity or 2. doing absolutely nothing. Both are fear-based (essentially 1.flight/fight or 2.freeze) and because they are extreme, both are debilitating. This is written for the organization that is so seized by fear it cannot […]

Founders and management should familiarize themselves with 409A valuations early in the company’s life. Section 409A of the Internal Revenue Code will come into play once you start to think about hiring. We’re here to help and we’ve brought in the big guns. We’ve enlisted friend of EquityZen and business valuation guru Bo Brustkern to […]

After separate careers in political communications and consumer marketing, we founded BBMG as a different kind of agency, focused on promoting responsible business and positive social change. To survive the past 10 years, we’ve pivoted once or thrice, re-branded and grown a few gray hairs in the process. But we’ve stayed friends and stayed true […]

At age 16, I started my first business. I was among the throngs of a community that gathered on muggy summer nights to cheer on the home team at our high school football games. Cheering means one thing: yelling. And yelling means that people will have tired, sore, dry throats. For the penny pinchers unwilling […]

API. Application Programming Interface. By definition, an API is traditionally thought of as functions or routines that help technical software interact and converse with one another. As marketers or business development professionals in the tech startup world, we often constrain the idea of API integration solely to tech and use it as a main source to […]

Every time you get the chance to present to a good prospect, you have the opportunity to develop a new client relationship. So it matters how good a presenter you are. In fact it matters a lot. Because if you could double the number of people who say yes to your presentation, you could double […]