Over the past few years, the teachings of the Lean Startup methodology have become common practice when developing a new product: talk to customers and validate your ideas before you invest too much time in them.  Customer Development, as it’s called, is now standard operating procedure. And yet when we think about pursuing partnerships, it’s […]

Audience expectations in social and the parameters in which we measure ourselves change constantly. First it was not responding enough, then not responding to a high enough percentage of your audience, and then not responding quick enough. You know social changes quickly when you come across an article from just two years ago that seriously […]

I’m one of those founders who can do everything besides code. Marketing? A breeze. Accounting? Accounted for. Operations? Cake walk. Code? I’ll be right back! Not being able to code has put a damper on my ability to hire the right programmer and further grow my businesses. I have hired three programmers who all seemed […]

How To Plan A Business Event So you’re planning on hosting an event to showcase your business and generate sales, but you’ve never done anything like this before or your previous efforts have not been as successful as you had hoped. How do you navigate the waters without sinking the ship? As the owner of […]

Much of what we do at EquityZen is inform founders, employees, and occasionally, angel investors on the economics of start-ups. One topic that seems unfairly puzzling is the company’s capitalization table (“cap-table”). A cap-table is a list of who owns what in a company. After trying out several entry-level cap-table management services, EquityZen discovered we […]

There are inherent differences between being a good entrepreneur and a good leader. Think about it: the entrepreneur is often alone with an idea that breaks existing processes while the leader drives a team forward by building solutions and structures around an idea while implementing processes to track progress and create efficiencies. These two types seem […]

Five months ago, I left a large company to go work for a small company and haven’t regretted it a day since. I should clarify that this is not meant to be a broad strokes indictment of large companies or to say that I’ll never work for one again. Working for an established company definitely […]

In a time of constant movement, constant communication, continual achievement and an ongoing list of to-dos, at the end of the day we feel we’ll never get ahead. It seems like our days are controlling us, rather than us controlling them. This constant busyness can actually take you off course from your high-value goals; hurt […]