Founders and management should familiarize themselves with 409A valuations early in the company’s life. Section 409A of the Internal Revenue Code will come into play once you start to think about hiring. We’re here to help and we’ve brought in the big guns. We’ve enlisted friend of EquityZen and business valuation guru Bo Brustkern to […]

After separate careers in political communications and consumer marketing, we founded BBMG as a different kind of agency, focused on promoting responsible business and positive social change. To survive the past 10 years, we’ve pivoted once or thrice, re-branded and grown a few gray hairs in the process. But we’ve stayed friends and stayed true […]

At age 16, I started my first business. I was among the throngs of a community that gathered on muggy summer nights to cheer on the home team at our high school football games. Cheering means one thing: yelling. And yelling means that people will have tired, sore, dry throats. For the penny pinchers unwilling […]

API. Application Programming Interface. By definition, an API is traditionally thought of as functions or routines that help technical software interact and converse with one another. As marketers or business development professionals in the tech startup world, we often constrain the idea of API integration solely to tech and use it as a main source to […]

Every time you get the chance to present to a good prospect, you have the opportunity to develop a new client relationship. So it matters how good a presenter you are. In fact it matters a lot. Because if you could double the number of people who say yes to your presentation, you could double […]

Over the past few years, the teachings of the Lean Startup methodology have become common practice when developing a new product: talk to customers and validate your ideas before you invest too much time in them.  Customer Development, as it’s called, is now standard operating procedure. And yet when we think about pursuing partnerships, it’s […]

Audience expectations in social and the parameters in which we measure ourselves change constantly. First it was not responding enough, then not responding to a high enough percentage of your audience, and then not responding quick enough. You know social changes quickly when you come across an article from just two years ago that seriously […]