Our friends at the YEC asked nine entrepreneurs to share their tips for crowdfunding a product on services like Kickstarter. Here’s what they found: Rewards! “With a compelling offer to your backers, anticipation is built, and a great story is created. You’ll attract more backers and give the media something interesting to cover.” – Eric Corl | […]

With 2013 almost in the books, marketing teams have been working for months to identify and establish strategic company goals and set budget spends to help plan campaigns for the next year. According to an extensive survey recently conducted by DigiDay, more than half of all marketers noted plans to allocate more of their budget […]

Size matters—for some. Whether it’s having lots of money or growing a big business, we live in a bigger is better culture. But why do we think size matters in business? Most likely, it’s because we’re trying to meet objectives like reduced overhead, efficiency, and reduced competition. But if you dig deeper, you’ll see that […]

Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for best communicating that information is nothing shy of genius — truly. But the bad ones (who far outnumber the great ones) are like sour apples spoiling the bunch. […]

At The Lean Startup Conference, December 9-11 in San Francisco, a unique roster of speakers and mentors will offer deep insights into advanced entrepreneurship techniques. Because the Lean Startup is a particular methodology and not just a catch phrase, I’d like to answer some frequently asked questions about the method—and also make sure you know […]

I have a theory that I’d like to share. It starts outs in November 2010, just as I turned 25 years old. I was laid off from my job as a reporter at Forbes Magazine. Magazines weren’t making money anymore. It was all about the web. The next week, my boyfriend broke up with me. No one wants to date a […]

A long time ago, Amanda Palmer did an incredible TED talk on the “Art of Asking.” The whole time I thought about how relevant her experience in music has been to my career in startups. In her talk, Amanda spoke of how she often asks fans for money—and how another artist she had met refused […]

If a picture says a thousand words, then the perfect prototype surely says even more about your startup. What is a prototype? It’s a rough working model of your product, giving people (and yourself) a better idea of its potential, functionality, features, size, color, pitfalls and more. It’s not fully-functioning (that will come later), but […]