If you’re eyeing a company rebrand in the new year, you’ve probably already figured out that design plays a major role in the process. No matter if you’re working with a professional or doing it yourself, understanding what’s out there is critical for success. Here’s where we go for inspiration to help get those gears […]

At ElasticSales, we’ve had the privilege of working with dozens of early-stage startups, helping them establish their sales processes. Some ask us to build their process from the ground up. Many come to us solely looking for guidance as they develop their own sales processes and teams. In both cases, the best campaigns are those […]

As technology has evolved over the years, so too has the way we have consumed news. First, we had newspapers, then the radio, then TV, and then the Internet. Fast forward to this past year, the preferred news medium of choice included portable devices like tablets and smart phones. Consuming news and content on these […]

Within our first month of publicly launching Ministry of Supply in June 2012, we sold more than 6,000 shirts and gained 4,000 customers. Our company grew fast because it had to. We were an adolescent trapped in a baby’s body — we had to learn how to sprint before we could learn how to walk, and […]

Conversion rate optimization (CRO, for short) generated its fair share of buzz in 2013. Startups and established companies alike put CRO at the top of their priority lists. You might be surprised, then, to learn that while 2013 was a year of discussing, learning about, and even dabbling in CRO, it wasn’t a year of […]

Much has been written (in recent years, at least) about turning your passion into a full-time job. I mean, that’s the dream, right? Getting paid for doing what you love? Well, the situation is actually a little more complicated than that. Can you make a living doing what you love? Yes. . . and no. […]

What Is Valued Based Marketing As the raging debate about the future of advertising continues, much of the hype is about sponsored content, native advertising, and other mutations of the same old formulas. This is uninteresting to me, not only from a media-nerd perspective, but from a reader perspective. As a reader, I will click […]

Since transitioning into the startup world a few months ago, I’ve come to find the role of the evangelist to be increasingly important. But the question that I’m often asked is how you go about finding and hiring the right person to be an evangelist for your product. Turns out, it’s a really simple process […]