When I first started my business, I knew it was going to require a lot of networking. I didn’t really know what that was going to entail, so I just started Googling “Networking Events”. This resulted in my attendance at hundreds of events where I found myself walking around aimlessly with thousands of people, name […]

Not only have I reinvented my business, but I have reinvented myself and I have reinvented (and reinvested in) my relationships— something I will do again and again in the years to come. I am often asked this question about my own path in business: “How did you go from being a winery owner to […]

“I know the idea of a brand is something that I’m not supposed to care about…but I do think it’s a part of my life, and I’m trying to just be in control of it, as opposed to ignoring it.”  – Anna Kendrick This hilarious, “cool girl”, double/triple/quadruple threat articulates how many of us feel about […]

People who get a lot of website traffic do two things very well: 1. They test and learn which hacks bring them the most traffic. 2. They double down and put all their resources into those techniques. Today we are going to look at backlink building and how it can help increase website traffic to […]

Adding new products or services to an existing business line can be key to unlocking new growth for many companies – under the right conditions. Under the wrong conditions, new product lines can adversely impact your business in a number of ways ranging from distraction to negative brand impact and financial loss. Here are a […]

You already know that company culture isn’t built in a day, but what if that company has to span continents and numerous cultures? Here’s how to bring your people together.  Company culture means everything for a startup. It can affect the talent you attract, the customer base you work with, your brand reputation, and even […]

Native New Yorker Alex Koblenz had a dilemma. After attending a Jay-Z concert, he wanted to know what the renowned hip-hop artist’s wardrobe consisted of that evening. Countless hours spent searching on Google didn’t provide Alex with the answers he was looking for, so he decided to create Pradux. Pradux, pronounced “products,” just released their […]

Imagine this: It’s a busy time at work, and you are having trouble keeping up with all of your tasks. Your phone lights up beside you with a text message and catches your eye. After unlocking your phone, you tap the screen for the app store (Apple, Google, or whichever tickles your fancy) and search […]