Let’s face it. Sometimes we encounter a difficult client with higher expectations than what is possible. Perhaps they’ve been tainted by false promises from a previous agency. Perhaps they are putting everything (and every cent) they have into their brand and just don’t know how to relax and let you do your job. As their […]

A few weeks ago, we had the pleasure of presenting our first Introduction to Intellectual Property and Technology Law for Startups lecture for 100 or so of our closest (and newest) friends.  The goal was to provide a high-level overview of the IP issues that startups might consider, how to avoid the traps that await […]

John West is founder and CEO of The Whistle, a sports network of content and coverage created for the next generation. It’s all the latest updates and pro partners you’d find on FOX or ESPN but geared toward pint-sized fans. The Whistle is John’s third startup, but he’s learned that they’re not all created equally. […]

Ryan Paugh and his company Young Entrepreneur Council, an organization that provides established entrepreneurs with the resources and social capital they need to succeed, are among the founding members of WeWork South Station. Now well over 1,000 members, YEC has skyrocketed from its small beginnings of a team of two 20-somethings to an established resource […]

For many entrepreneurs, the thought of building a successful company and eventually selling it for millions of dollars represents the entrepreneurial dream. You can increase the likelihood of achieving this goal by taking specific steps to prepare your company for a successful merger and acquisitions transaction. The following tips represent the steps I took to […]

Businesses use social media to increase visibility and awareness, raise their profile, promote a product or service and engage with their customers. At the same time, customers use social media to express themselves and their opinions about brands and their products and services, and relationships and issues they are currently experiencing in their day-to-day lives. […]

Overcoming Sales Objections You just delivered a great pitch, and everything went as planned. You demonstrated the bells and whistles of your product or service, passionately declared how it will change your prospect’s life for the better, and even made them laugh with a few clever quips timed perfectly to charm their pants off as […]

Equity is a startup’s lifeblood. And, just as with any other element of building a successful business such as, putting the right team in place, setting and hitting milestones, and effectively managing cash, developing your capital strategy is an important a piece to getting it right. One thing to remember: Your equity is precious. Don’t […]