SEO. SMO. SLOMO. KPI. UI. UE. The topics surrounding these abbreviations can be extremely overwhelming. Is there anyway to simplify all of this? Yes, there is. Focus on only these three metrics: visits, leads, and customers. Besides those three obvious metrics, there are other ways to check the vital signs of your inbound marketing efforts. […]

After building a career from speed and flashing lights – as I did in the sports and entertainment industries – it might be surprising that I attribute my success to finding a daily stillness. But that’s exactly the case. My 20 minutes of daily meditation is a vital part of who I am. It balances […]

I started my career in banking having spent two years doing equity research while a student at the Universidad Iberoamericana in Mexico City. At the same time, I was interested in entrepreneurship and knew that I really wanted to dive into the tech scene. So just before I graduated, I switched gears, leaving the financial world […]

I’ve heard a lot of discussion (and concern) lately among my friends and colleagues about how their YouTube video clicks and views are going down. While I’m sure there are theories, some based on facts, some strictly humorous, I feel like the answer might be super simple. It has nothing to do with analytics, algorithms, […]

Charitable campaigns often elicit deep personal reactions, as any successful campaign really should. Unlike other promotions, such as brand awareness or marketing campaigns, social campaigns ask us to do more than pay for a good or service. We’re donating money (or time) for what is often an intangible benefit: To better the world. It can […]

Time together as a small team at the start of a new company is crucial. Those early days, when there is a great deal that’s undecided, and the “medium term” is measured in weeks, not months, are the days when you set the tone for who you are, who you aren’t, and what you’re trying […]

If you’re a startup with a limited budget, you’re probably evaluating where to allocate your marketing budget to promote your product, increase brand recognition to generate leads, and ultimately, increase sales. There are several marketing activities you can execute that will come at a cost, so how do you know which ones to select? If […]

Apps, products, and companies evolve over time. As technologists, we seek to improve our product by constantly optimizing one thing and tweaking the next. Although radical innovation will certainly help your product, sometimes little changes, such as introducing new or improved features, can have a great impact. Mobile app developers often use new features to […]