Overcoming Sales Objections You just delivered a great pitch, and everything went as planned. You demonstrated the bells and whistles of your product or service, passionately declared how it will change your prospect’s life for the better, and even made them laugh with a few clever quips timed perfectly to charm their pants off as […]

Equity is a startup’s lifeblood. And, just as with any other element of building a successful business such as, putting the right team in place, setting and hitting milestones, and effectively managing cash, developing your capital strategy is an important a piece to getting it right. One thing to remember: Your equity is precious. Don’t […]

Have you ever heard someone share the number of hours they worked this week, as if it’s some kind of competition? “I haven’t been to the gym in ages. I worked 80 hours last week. How could I?” Then, they wait — hoping for the validating reaction of, “Wow, you work too much!” To which […]

Whether you’re christening a brand-spanking-new business or rolling-out a minty fresh new product line (or heck, pivoting into an fertile new space?), eventually you’ll face the question of what to name that baby. And as you may well know, there are no easy answers. With virtually every decent name already taken, and all the dumb […]

Melisa Singh believes that entrepreneurship starts with the mind. “It’s about finding an opportunity in anything,” says the recent NYU marketing graduate. Growing up, Melisa didn’t get an allowance and wasn’t allowed to eat sweets like the other kids in her neighborhood. She wanted to find a way to make money, so she scrounged up […]

As a founder, it’s easy to want to do everything, especially if you have a technical background. But just because you can do everything doesn’t mean you should. Doing everything not only leads to burnout, but it can also discourage your team – especially if you are completing the tasks you hired them to do! It’s also a sign […]

Getting A Corporate Job Preparing to leave a job and starting a new one is already an overwhelming task. Leaving a startup job might mean even extra hurdles given the additional complexities in compensation (equity). We’re here to help you know what you’ll need and when you’ll need it. This includes understanding your rights as […]