In the book “Newsjacking,” author David Meerman Scott recounts the story of how Joe Payne, CEO of Eloqua (a marketing automation company), capitalized on one of their rivals’ acquisitions. Payne noticed that their competitor’s acquisition of Market2Lead received very little press. Sensing an opportunity, he quickly crafted his own angle on the story. Payne’s story […]

Successful business starts with people. We now have the capacity to connect with nearly 1.7 billion people around the planet via social media (an 18% increase from 2013). That’s an incredible opportunity to connect with clients all over the world who are thrilled about your product or service. Many businesses waste this opportunity by making […]

In 1983, the late great poet John Hollander published an odd volume of verse called Powers of Thirteen. Every poem in the collection was 13 lines long, with 13 syllables in each line. What’s more, the collection consisted of 169 poems — that’s 13 squared, of course. Nobody had ever, so far as we know, […]

In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the press—they so justly deserve. Chapter 1: Because your company has no personality Stop me if you’ve heard any […]

Traveling for business is an easy scapegoat for not maintaining a healthy lifestyle as well as being out of touch with our friends, families and jobs.  Don’t let a change of scenery spoil your trip – gear up with these apps and gadgets to help make your travel experiences productive and stress-fress. 1. Forgo frenzy: Tile […]

A trademark is the legal term for what is commonly known as a brand.  It is a word, phrase, symbol or design (or any combination of these) that identifies and distinguishes the source of the goods of one party from those of others.  Examples of trademarks are Facebook for social media services, McDonald’s for restaurant […]

In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the buzz—they so justly deserve. Chapter Five: Because You’re Cheap I take pride in being a connector, often introducing clients. […]