If you’re looking to build a successful company, you’ll want to create something that solves a real problem. And if you do it right, you may even improve the lives of your users (while simultaneously bringing in as much cash as possible). This concept is far from new; it’s the backbone of the tech industry, […]

PR isn’t an elixir Many startups plow crazy sums of cash into ensuring they get covered by the top media outlets. In some cases, particularly with early stage startups, every cent of a marketing budget goes on PR. As someone who manages a PR firm, you might be surprised to learn I consider this a […]

When it comes to writing a business plan, I believe there are only five things that really matter. All of them have as much to do with business as business planning, which brings us to the first point: 1. Your business is your business plan You might write page after page containing mission statements, value […]