How To Get App Downloads When it comes to startups, the saying “If you build it they will come” isn’t true. The saying is especially untrue, if you’re building a consumer mobile app. Guys like Semil Shah have pointed out that mobile distribution is 10 times harder than the web. With the web, opening a tab […]

I can still remember way back when HR was still called personnel. I almost prefer that title, because Human Resources sounds like a farm where people are grown and then plucked from the trees to fulfill the needs of the company. Employees are in-fact people with needs and desires. They want to be treated with […]

After seven years on Wall Street, Nancy Twine learned a lot about self-discipline. Having rode through some of the financial industry’s wildest years on record, “taking the time to think things through and gather perspective from others” have become two of her most important skills, just as crucial as a sharp numbers analysis or product […]

The tech sector is a notoriously difficult place to be a woman. A congressional report shows that only 7% of women-founded businesses receive venture capital funding. Every time we turn around, it seems there’s another gaffe that causes a rise within the community — this ranges from major companies’ lack of women in board positions to distasteful overheard […]

The CEO of any company is expected to sell at all times. The primary objective of any business is sales. You begin by selling to yourself, then you sell your co-founders. Later, you’ll sell your first client and you’ll continue until you retire. The job of any CEO is sales. This primer will help you […]

You cannot escape it – your email that is. It is stuck to your hip wherever you go, beeping and begging for your attention. Slowly, your inbox begins to pile up, and the little red bubble on your home screen has suddenly climbed to a three-digit number. Every time you look down at your phone, […]

AAVE is an acronym for African American Vernacular English, often referred to as ebonics. As young black creators and consumers, our interests, our music, and the words we invent have now traveled with us onto social media platforms like Tumblr, Facebook, Instagram, and Twitter, in particular—where our presence and adoption of the platform substantially outpaces our white […]

It’s tough being the follow-up act to a legend. Last week, we covered some of the struggles of the plucky crew of Avatar: The Last Airbender, as they tried to work out their cultural differences and save the world. They eventually did, and the show became such a success that a sequel became a viable […]