Setting up shop in the Bay Area or Boston might seem necessary for a startup, but there are plenty of good reasons to locate your company somewhere between the two coasts. Maybe even where you already live. When I launched ShortStack a few years ago, it was an offshoot of an existing business I owned. […]

In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the buzz—they so justly deserve. Chapter Seven: Because Your Competitors Are Making You Crazy Some of you might have read, […]

How to keep up with rapid technology change in business. Keeping up with new technology is an ongoing battle but adapting to the newest and most innovative tech trends is a must. Whether you are a budding entrepreneur or C-level executive, it can be difficult to know where and how to invest in technology. However, […]

“The tacos and the whiskey are in the back; we’ll do shots later.” This introduction from Noah Kagan comes as no surprise to me. He comes across exactly as he does in his popular AppSumo emails: funny, convincing and down-to-earth with a blend of confidence. You’d find his background fascinating. Noah was the 30th employee at Facebook, […]

An organization’s success is dependent upon its workplace running smoothly. However, with budget cuts and the challenge of finding and retaining top talent increases, business leaders and their staff are stretched beyond their limits to keep up with daily demands. This challenge signals a need to implement systems and make smart investments that yield better […]

You’re working too hard. I mean it. It’s bad for your health, a strain on your relationship, and the source of most of your anxiety. You probably know all of this already. And you probably already recognize that disconnecting, unplugging, digital detoxing etc. will make you a better and more present friend, parent, partner, or […]

Why offering more to a candidate after they’ve already accepted the position is a bad idea. During the first, or at the very least the second, interview of the recruitment process, compensation will have been one of the topics discussed. Candidates set their expectations on they expect from a total compensation package and employers do […]

Today we look at some of the most common mistakes people make when writing job requirements on their job descriptions, and how to avoid them. 1. Skip the euphemisms We start from this one because it’s my personal pet peeve. Stick to qualifications and criteria you can realistically select for. “Must be enthusiastic with a positive attitude” does not belong in the list of […]