In a world full of would-be disruptors, startups vie for recognition. Competition heats up because new companies have a very short window to get it right. For Mariya Bouraima, founder of Aveya Creative, a company’s long-term relevance is inevitably tied to a strong brand image. So either tell a compelling story or risk being forgotten. […]

Don’t call Julie Sygiel a panty queen, a title she’s heard aplenty. However, this WeWork Soho West member, the founder of Dear Kate, is an expert on all things underwear. The idea for her company came about when Sygiel took a chance course in entrepreneurship, a departure from her usual chemical engineering classes at Brown University. […]

Jimmy Pinto wasn’t even thinking about starting his own business when his second watch in six months stopped ticking. I basically came up with the idea for the company because another one of my watches broke on me,” says Pinto, founder of Broome & Mercer. “I said ‘Screw this, I’m going to create my own […]

When she was younger, Julia Gardner and her sister would record commercials on a Sony Boombox and reenact them for their parents. It was clear that she had caught the advertising bug early on. Gardner pursued a career in marketing, working in client services for major companies in Canada. She eventually found her way to […]