Page 188 – Ideas

Expert Advice: Fashion blogger Rebecca Laurey’s four ways to build your brand

When done right, a fashion blog has just the right amount of edge, sass, and knowledge that it appears effortless. But there’s definitely an art to blogging about what you love and putting it on display for the whole universe to see. Digital nomad, fashion world veteran, and Instagram queen Rebecca Laurey, a WeWork Metropool […]

Pushing himself to the limit, athlete Justin Kifer wants to make a big change

Justin Kifer is traveling almost the entire length of Italy, but he’s doing it the hard way. Kifer is starting off with hiking from the base of the Matterhorn into Northern Italy, then he’s setting off by bike for 1,300 miles to the country’s southernmost tip. After swimming across the Strait of Messina, there’s another […]

Raising $6.5 million, Peak Design joins Kickstarter legends

A quartet of sleek bags—two backpacks, a tote, and a sling—just propelled a camera accessories company called Peak Design onto the list of most successful Kickstarter campaigns in history. On its last day, the campaign pushed past the $6.5 million mark, knocking former record holders like the Bring Back Mystery Science Theater 3000 campaign out of the […]

In Seattle, painter Valerie Collymore talks art with the tech crowd

In this series, WeWork’s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community. Artist Valerie Collymore, based in WeWork South Lake Union, creates fine art in the style of French Impressionism. Fueled by growing up in the South of France and years of practicing […]

Expert Advice: James Stephan-Usypchuk’s three ways to generate leads with Facebook Ads

Want to turn your browsers into buyers? James Stephan-Usypchuk, founder of JSU Solutions, has three can’t-miss tips to help you generate leads via Facebook ads. Based in WeWork Place Ville Marie, the former graphic designer was always interested in the link between visual media and how people interact with it. With a background in psychology […]

Media company Eat This, Not That! resonates with today’s health-conscious generation

Even Lord Voldemort couldn’t beat Harry Potter. But David Zinczenko did it with a book. It wasn’t even a magic book. It was Zinczenko’s newly released Zero Belly Smoothies, which knocked Harry Potter and the Cursed Child out of the top spot on the bestsellers list at Amazon. “We were on the top of the […]

Expert Advice: VentureFuel’s Fred Schonenberg shares three ways to stand out in a crowd

When the founders of New York’s Museum of Ice Cream asked Fred Schonenberg to come up with a list of potential corporate sponsors, he knew exactly who to contact: Tinder. Not the first name you’d associate with a pop-up museum dedicated to every kid’s favorite summertime treat? Schonenberg’s biggest skill is matching young companies in […]

WeWork’s Phoenix Energy Group among fastest growing startups

Working out of a snug one-bedroom apartment in New York, entrepreneurs Sean Sheikh and Mike Valenti knew they had to find a permanent home. That was four years ago, about the time they got their first look at a WeWork space. After falling in love with the vibe, they were ready to sign on the […]

Short Takes: TK’s Nicole Levings on taking brands to the next level

Breathing life into brands is what the British firm TK is all about. To get a greater sense of how the team tackles this massive mission, we spoke with Account Director Nicole Levings, who manages TK’s office at WeWork Santa Monica. How does the TK team go about making brands stand out? TK offers traditional […]

Seven terrific tools to refine your business writing

At my first job as a junior marketer, there was a guy in the office who always made silly spelling and grammar mistakes in his emails. At first it was funny, but soon his writing “currant condition” instead of “current condition” and “band” instead of “banned” started to make me crazy. As a joke, I […]

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