Attending technology shows and conferences is among the best things you can do for the future of your business. Yet many professionals within the industry ignore these valuable resources, despite everything they offer. Conferences are usually designed to provide attendees with the unique opportunity to learn more about their interests and explore the newest technologies and trends. They also present an excellent opportunity for budding startups and industry professionals to network, gain insight from peers, and receive constructive feedback from leaders in the space.

With over 3,000 events each year for entrepreneurs, it’s hard to find the ones that will help your business the most. Here’s a list to get you started.

The Best Business Startup Conferences (Updated for 2018)

Social Media Marketing World – San Diego – Feb. 28-March 2, 2018 – Attend the world’s largest social media marketing conference of the year. By attending, you’ll discover amazing ideas to transform your approach to social media marketing, but even better, this conference puts a big emphasis on the IRL connections you can make with your peers and the world’s top social media pros.

South By Southwest – Austin, Texas – March 9-17, 2018 – The annual SXSW Interactive Festival is famous for drawing industry titans as well as innovative disruptors, and this year’s lineup is no different. From hands-on training to big-picture analysis of the future, SXSW has become the place to preview the technology of tomorrow today.

TechCrunch Disrupt San Francisco – San Francisco, California – Sept. 5-7, 2018 – TechCrunch Disrupt is one of the most anticipated technology conferences of the year. Travel to San Francisco to witness the reveal of an all-new slate of outstanding startups, influential speakers, guests and more.

Velocity – San Jose, California (June 11-14, 2018), New York (Sept. 30-Oct. 3, 2018), London (Oct. 30-Nov. 2, 2018) – Velocity is much more than a conference; it’s become the essential training event and source of information for web professionals from companies of all sizes. Velocity is the best place on the planet for web ops and performance professionals like you to learn from your peers, exchange ideas with experts, and share best practices and lessons learned.

ICON – Scottsdale, Arizona – June 20-22, 2018 – Don’t miss the small business sales and marketing event of the year! Join over 2,000 entrepreneurs from around the world as they gather to learn, network and implement new ideas that will make their businesses more successful. Infusionsoft’s marketing, automation, and leadership conference focused on solving challenges for small business.

Launch Festival – San Francisco, California – April 2018 – Looking to launch your startup, raise money, and learn about starting a company? Then Launch Festival is the place for you! This San Francisco-based conference happening in April 2018 has become the “must-attend” event for anyone who is active or new to the startup community.

FastCompany Innovation Festival – While 2018 haven’t been announced yet, in 2017, in the Innovation Festival was a star-studded event with keynotes, workshops, and networking sessions on a wide range of themes, from tech to healthcare to fashion. (2018 dates TBA.)

Small Business Web Summit – This summit is a two-day networking event for leading companies in the small business cloud space alongside entrepreneurs, venture capitalists, and investors to connect and share what they are working on and struggling with. (2018 dates TBA.)

Social Media Strategies Summit – Global Strategic Management Institute (GSMI) brings you one of the most prominent social events, Social Media Strategies Summit (SMSS), which now includes events across the US throughout the year. Whether your organization is a startup or a large enterprise, SMSS will provide you with relevant case study examples, interactive workshops, and engaging sessions to boost your social media marketing efforts and reach your company’s business goals. (2018 dates TBA.)

FutureStack – Approach the future from different angles at the FutureStack Conference. Join others who code to change the world for the better and explore distributed computing, and debate the power of technology on urban development. For tech-savvy minds, this is the conference for you. (Stay tuned for their 2018 dates; they traversed London, Berlin, New York, and Sydney in 2017.)

Techweek – Immerse yourself in the local tech community at Techweek. These events bring entrepreneurs, visionaries, and thought leaders together for a week-long celebration of all things tech in cities across the US. (2018 dates TBA.)

Google I/O – Be inspired by the tech world’s latest web, mobile, and social breakthroughs to create simple, life-improving technologies and viable businesses among a rich and diverse community of cutting-edge developers. (The 2018 edition is expected to happen mid-May.)

 

Stacy Spikes believes that successful entrepreneurs don’t understand the word “no.”

“I think the people in this room have a part of their brain where they don’t quite hear the word ‘no’ properly,” said Spikes, speaking to a room packed with people eager to hear how he had cofounded the movie subscription service Moviepass. “You have to have that. There are some people in the world that hear the word ‘no’ and they go, ‘OK.’ And that’s it for them.”

Spikes believes that every time an investor says “no” to a pitch, they’re only refining what it will take to get a “yes.”

“Eventually, what they’ve done is that they’ve sharpened your pitch so incredibly that there’s nothing being thrown at you that will stump you,” says Spikes, a longtime member at WeWork Soho West. He recently spoke at a WeWork Labs event that drew more than 70 guests to WeWork Dumbo Heights.

Spikes has heard “no” plenty of times. When he was fired from a film production company in 1997, he rented a small cubicle at the Tribeca Film Center. There he came up with the idea for Urbanworld, which in the past two decades has become the world’s largest film festival for minority filmmakers, actors, writers, and directors. The five-day event takes place in late September in New York City.

In 2011, Spikes and business partner Hamet Watt founded MoviePass, which allows subscribers to see a movie a day for a monthly fee of $9.95. Spikes says they first hit upon the idea for Moviepass in 2005, and despite being told “no” for six years, he and Watt refused to throw in the towel.

MoviePass founder Stacey Spikes talks with entrepreneurs about launching a company.

Spikes says their inspiration came from art-house theaters in New York City that let customers see an unlimited number of movies for a flat fee. They racked up roughly 23,000 subscribers under their original business model, which charged an average of $35 a month. This helped them raise almost $14 million from early investors like AOL Ventures and William Morris Entertainment.

Then MoviePass caught the eye of Helios & Matheson Analytics, a data analytics company that bought the business in 2017. Spikes stayed on to chair the board of directors until early this year, leaving before the stock took a hit in the media and saw its stock price plummet.

Spikes currently working on a new venture, though the 50-year-old entrepreneur has remained tight-lipped about what it will be.

Have the perfect data

Spikes describes MoviePass as a data-driven company that collects information on individual subscribers, like what movies they are watching and where they are located. He believes that the most important thing for a company’s success is having accurate data and has made a point to remember this every step of the way.

“The truth is, if your data is off, you’re just believing your own hype and you’re lying to yourself,” Spikes says. He adds that he’ll often share his data with people outside the industry, just to make sure that the numbers are persuasive

His advice to entrepreneurs starting their own company echoes this, urging people to make sure their numbers are accurate and run their presentations by several people before going too far.

““The truth is, if your data is off, you’re just believing your own hype,” says Stacey Spikes.

“Those things are critical because if you’re not all buttoned up, you’ll pay a price for that,” he says. “And sometimes you can’t walk back in those doors several times.”

Spikes says that when people think of successful entrepreneurs, they imagine someone who is white and male. In the startup world, only 1 percent of venture capital funding goes to black entrepreneurs, and 2 percent goes to females. His advice on how to deal with this? Ignore it.

“I can’t go in the mirror before I walk into that conference room going, ‘OK, you’re black, but you can do it!’” he says. “I have to walk in going, ‘I got a great idea that you should fund.’”

He urges entrepreneurs to continually “ram the gates.”

“You might be that person who gets through the gates,” he says, “and then people are going to look at you and say ‘Well, if Stacy got through, maybe I can get through.’”

Use the right resources

Spikes looks to resources like DocSend, a content tracking solution, to help him get a read on people he’s trying to pitch. By allowing him to see how long investors spend on each slide in his initial pitch deck, DocSend gives Spikes some foreshadowing into what potential clients are thinking.

“It’s a great tool to help me in the [fundraising] process because you don’t want people who are going to waste your time,” he says.

He also advises entrepreneurs to figure out a schedule that promotes productivity. Spikes keeps himself moving forward by breaking up his week. He does certain things on certain days — Mondays are dedicated to tasks and projects, while Thursdays are for finance.

“This makes it easier because there are certain things that you don’t want to do,” Spikes says, “so you’re not stuck doing those things for your whole week.”

Spikes considers himself a voracious reader of biographies, a genre he sees as a handbook of sorts. He likens reading a biography to “an executive coming and sitting with you, telling you exactly how to do things.”

At the end of the day, Spikes stresses that an entrepreneur’s best resource is themself.

“Be smart,” he says. “Find your way into the door and into the conversation. Play the part like you’re there to win. I have a blazer in the drawer because you gotta be ready to roll. You have to think on your feet and use whatever you got to get through the wall.”

Photos by Josh Wehle

 

When Manchester United midfielder Juan Mata reflects on his more than decade of playing professional soccer, he says that the trophies and titles have been gratifying. But it’s the sport’s potential to change the world that compels him the most.

“Thanks to a career in football, I’ve been able to travel to many parts of the world, and what I’ve come to find is that this sport really brings people together and has a profound impact on the next generation of boys and girls,” said the Spanish player, speaking to a crowd of soccer fans at Colombia’s WeWork Usaquén.

He realized that soccer could help transform lives at the local level by funding initiatives to battle intractable problems like gender inequality and youth unemployment.

“We started Common Goal for our love of football and as a way to make an impact, a movement we started some 10 months ago,” said Mata.

Juan Mata poses with a fan at Colombia’s WeWork Usaquén.

Common Goal’s connection to WeWork began last year when the organization won $180,000 at the WeWork Creator Awards in Berlin. Since then, a partnership has developed. WeWork has encouraged its members and employees to help support Common Goal and its programs to empower disadvantaged people and their communities.

“At Common Goal, we use football to improve the lives of young boys and girls, and that’s why why are here with WeWork,” said Mata. “We share the same mission of bringing people together. We are thrilled to partner with a company like WeWork to help support us and our mission.”

After joining a panel discussion at WeWork Usaquén, Mata settled in to watch Spain take on Iran in a match during the World Cup. Members there said watching Mata cheer as his Spanish teammates won the match was a once-in-a-lifetime experience.

This was one of dozens of viewing parties held at WeWork locations around the world as the month-long World Cup competition unfolded. In Berlin, Common Ground co-founder Thomas Preiss spoke before 150 people gathered to take in the Germany vs. South Korea match on June 14. Half a world away, members at WeWork Seoul cheered their team to victory.

Juan Mata joins the crowd watching a World Cup match at Colombia’s WeWork Usaquén.

As England powered its way to the semifinals, members in London gathered for a series of events leading off with a June 18 panel discussion led by WeWork member Akin Solanke-Caulker, head of the sports talent agency the Athletic Network. Before watching the match at WeWork Old Street, Solanke-Caulker regaled the crowd with tales of negotiating deals with some of the biggest names in soccer, rugby, and track and field.

On July 10, the day France took on Belgium in the semifinals, Miami’s WeWork Security Building hosted a viewing party featuring WeWork member Soccer Shape, a fitness plan started by members of the Miami Football Club that incorporates drills and exercises used by top teams. Members got to kick a ball around before settling in to watch the big game.

When Larry Irvin and Kristyna Jones met at Mardi Gras in 2011, they immediately connected through their shared love of hip-hop and rap. Then the conversation got more personal: Jones gave Irvin her perspective of working in community development in New Orleans both before and after Hurricane Katrina, and Irvin shared his story of growing up as a black man in New Orleans with questions of self-identity.

“Young black men are perpetually trying to figure out who they are supposed to be, because the representations both in our neighborhoods and schools are, a lot of the time, negative,” Irvin says, citing high rates of incarceration and unemployment.

Irvin and Jones came up with a potential solution: getting more black men into the classroom.

“There’s a particular demographic, even within the demographic of black men, who aren’t attached to their academic experience,” says Irvin, 36. “College is something they’re told to do, but not with any purpose behind it.”

Together, Irvin and Jones founded Brothers Empowered to Teach, a nonprofit that urges people of color – particularly black men – to explore careers in education. It seeks to generate a network of teachers who serve as role models for the next generation.

Starting with just seven fellows in 2014, the organization has since grown to have over 40 participants between New Orleans and Baton Rouge. It has partnered with over 10 schools across New Orleans and Baton Rouge, and four graduates of the program teach in New Orleans public schools.

Irvin himself is a former substitute teacher, a job he held while coaching high school football. He discovered that he had a special connection with many of the kids.

“Having grown up in some of those same neighborhoods that they did, there was a cultural connection,” says Irvin. “It started to seem like I was meant to do this work.”

Larry Irvin of Brothers Empowered to Teach gets a standing ovation at the Austin Creator Awards.

The organization offers two programs for future educators: a one-year program tailored toward college graduates and those changing careers, and a three-year fellowship geared toward current college students. The organization’s teachers get together on Saturdays for professional and personal development workshops.

“We have intimate conversations about things like redefining what masculinity looks like, around male-female gender relationships, and around sexual orientation,” says Irvin. “We’re trying to create a better version of the individual, which in turn turns them into a great educator.”

Brothers Empowered to Teach got a big boost last year at WeWork’s Austin Creator Awards. When it was announced that the organization had won $130,000, Irvin was greeted with a standing ovation from the crowd of more than 2,750 people.

A WeWork member, Irvin uses the company’s spaces when he travels, especially to cities like Austin and Washington, D.C.

While Brothers Empowered to Teach has so far worked with only male teachers, the organization recently opened up 30 percent of its seats to women of color.

“It is really beautiful to see our fellows attached to something, approaching education with fervor and excitement,” Irvin says. “We’re trying to change the narrative and reignite a lost reverence for the education profession.”

When former Marine Corps captain Zach Iscol went out for beers with his former commander, they talked about the 33 men in their battalion who had been killed in action in the Iraqi city of Fallujah in 2004.

Unfortunately, tragedy did not end there.

“[We] realized that there’d soon be a point in time when we’d lost more Marines to suicide than to enemy action,” Iscol says. “It’s an epidemic.”

That moment six years ago led to the founding of the Headstrong Project, a New York-based nonprofit that helps veterans heal the wounds that have plagued so many of their lives as a result of the experience of war and beyond — in particular, the effects of post-traumatic stress disorder (PTSD).

Today about 15 percent of the men and women who served in Iraq and Afghanistan suffer from PTSD. And veteran suicides occur at an alarming rate, with the Department of Veterans Affairs reporting that about 22 veterans killing themselves every day.

Iscol decided he wanted to do something about this problem by providing veterans with top-notch mental health care, free of charge. He joined forces with two staffers at Weill Cornell Medical College in New York City: Ann Beeder, a clinical psychiatrist who has treated patients suffering from trauma for more than two decades, and Gerard Ilaria, a licensed social worker and health care professional who has dedicated much of his career to caring for people with HIV. Together they co-founded Headstrong.

Gerard Ilaria and Dustin Shryock discuss strategy at Headstrong.

At Headstrong, post-9/11 veterans can receive confidential treatment at no cost, and without bureaucracy or paperwork — or the stigma that often surrounds mental health counseling.

“These are good people who have to make impossible life-and-death decisions,” says Iscol, 39. “And you have to live with those decisions. And when you’re a good person it can be really hard to live with those decisions.”

There is no cap to the number of counseling sessions veterans can partake in. According to Iscol, the program currently has more than 500 veterans in treatment across 18 cities.

“We’ve treated over 700 veterans in six years,” he says. “And we’ve had zero suicides that have been in our treatment program.”

Ilaria said that helping veterans in the workplace is a big part of the program. It’s an important part of getting their lives back on track.

“Veterans make excellent leaders and they’re great on a team,” says Ilaria, 57. “But they can’t really do well at their job if their mental health isn’t in order.”

Todd Bowers, director of WeWork’s Veterans Initiative, says that Headstrong is a valuable resource for veterans and their loved ones.

“By providing cost-free, bureaucracy-free, and stigma-free treatment for the hidden wounds of war, Headstrong and their incredible team have helped to shape the narrative around post-9/11 veterans and their families by showing that the right help at the right time can heal anyone,” says Bowers, who was a staff sergeant with the Marine Corps serving in Iraq and Afghanistan.

Life ‘changed in the blink of an eye’

One of Headstrong’s success stories is Joe Quinn, who was a year away from graduating from West Point in 2001. But a week after he received his senior class ring, a celebratory event, the World Trade Center was attacked. “It all changed in the blink of an eye,” Quinn says.

His 23-year-old brother Jimmy was on the 104th floor when Flight 11 hit the North Tower on September 11, 2001. A graduate of Manhattan College, Jimmy was working for Cantor Fitzgerald, a financial services firm whose offices occupied the 101st through 105th floors. The company lost 658 employees, including Quinn’s brother. “All of the sudden there was this punch in the face,” says Quinn. His classmates at West Point realized, as Quinn puts it, “that this is why we’re here.”

He graduated as a lieutenant and joined the Army, serving two tours in Iraq before being deployed in Afghanistan as a civilian counterinsurgency advisor for General David Petraeus. He then earned a master’s degree in public policy from Harvard’s Kennedy School and returned to West Point as an instructor at its Combatting Terrorism Center.

For 14 years Quinn held onto a complex set of feelings wrapped up in the grief of his brother’s death and the experiences surrounding the deaths of many of his fellow soldiers. Quinn, now 38, described in a personal essay how his feelings compounded and manifested repeatedly over the years: a heaviness in his chest; a warm flush of blood rising to his head; a sharp jolt of heat stinging his heart. He had PTSD. At first he thought he felt guilt, but eventually realized it was shame. “I placed no value on myself, which led to depression and aggression,” he wrote. “I thought going to war would save me, but it made things worse.”

After referring numerous friends to Headstrong, Quinn decided in 2015 that it was time to seek help for himself there.

Quinn now serves as the executive director of Headstrong, working from his office at WeWork 42nd Street. “I jump out of bed [to go to work],” he says. Quinn, who grew up in Brooklyn, also continues the annual tradition of the “Jimmy Quinn Mets Game” in which he and early 200 family and friends go to Citi Field in Queens for a ballgame.

Quinn isn’t the only member of Headstrong’s management to seek help at his eventual place of employment. Dustin Shryock, the nonprofit’s director of operations, served two tours in Iraq. During his second deployment in 2007 and 2008, he says his unit set a new record for the number of days in a row during which they were engaged with direct fire, indirect fire, mortar fire, and grenades.

Like many veterans, Shryrock, 35, had trouble transitioning back to civilian life. He had left his home state of California for New York City, enrolling in graduate school, but was doing poorly, and began to notice that he was experiencing anxiety and depression. “I was not going home anymore. I was staying out all night. I quit responding at work. [NYU] was about to kick me out because I’d rather be at the bar than at class,” says Shryrock, who also works from WeWork 42nd Street.

Then, in 2014, he sought help. “I was actually told, ‘You look sick.’” Friends referred him to Headstrong and he’s never turned back — first as a client and now running its day-to-day operations. “That’s when you start to do the work,” says Shryrock. “You address moral injury. Consistent bombardment or enemy fire. You address the absurdity of war. Thanks goodness I cleaned myself up.”

Photos by Frank Mullaney