New York, NY – July 9, 2025 – One year after completing its global restructuring, WeWork, one of the world’s leading real estate companies, is marking its next business milestone with the launch of “WeWork for Business” — a new global campaign unveiling the WeWork of today: a strong, stable, profitable and sustainable real estate solutions’ provider uniquely positioned to meet the needs of businesses of all sizes, now and in the future.
John Santora, Chief Executive Officer, WeWork says, “‘WeWork for Business’ celebrates a symbolic moment in the company’s history. In just twelve months, we’ve gone from stabilizing WeWork to ushering in its new and exciting era. We’re disciplined in our growth, smarter in how we invest and doubling down on what matters most: helping companies and partners optimize their real estate strategies at speed and scale. WeWork is disrupting the category once again with a new vision, diversified business model, an $80+ million capital investment to enhance the WeWork experience worldwide — and now a new campaign that gives life to our new chapter.”
Whether you are an entrepreneur building your business in New York, a Fortune 500 company expanding your footprint to London, or a landlord or broker partner meeting space needs in Singapore, WeWork’s new business strategy offers a map to the future of work. With global access to optimized workspaces, best-in-class services, hospitality-driven experiences, and technology-enabled solutions, WeWork is enabling businesses of all sizes to succeed.
Petula Lucey, Chief Marketing and Communications Officer, WeWork says,“At this pivotal moment in WeWork’s journey, we seized an unprecedented opportunity to reshape its iconic brand and reintroduce the WeWork of today — the only real estate platform purpose-built for the evolving way the world works. This campaign underscores our remarkable resurgence with a clear message: WeWork is in business, WeWork means business, and above all, WeWork empowers every business to succeed. It truly is a new day for WeWork – more united for our employees, more relevant for our customers, and laser focused on delivering smarter industry solutions for today and tomorrow.”
“WeWork for Business” launches today with a full-funnel, global media strategy targeting existing and potential new members across North America, South America, EMEA, and APAC to drive a blend of both brand awareness, acquisition and retention. The campaign will kick-off in paid, owned and earned channels including wework.com, TV, OOH, social media and digital display, among others, in the key markets in which WeWork operates. Over the coming months, the campaign will scale to maximize its impact among WeWork’s key stakeholders including decision makers from small businesses, startups, and enterprise companies to commercial real estate brokers and landlords. The “WeWork for Business” campaign anticipates reaching more than 2 million people in its initial month, significantly expanding its reach as the campaign intensifies moving into the fall.
“WeWork for Business” establishes a fresh blueprint designed to resonate across its broad audiences. The campaign creates a new narrative that clearly demonstrates WeWork’s evolution. It leverages the brand’s signature black and white aesthetic, reflecting a mature and strategically repositioned brand. Bold graphics and purposeful wordplay with a confident, sophisticated, and direct tone highlight WeWork’s diverse business solutions and underscore that WeWork means business. This visual and linguistic approach offers a clear lens into what makes WeWork special and unique, showcasing their savvy and innovative members and industry partners for whom its products and solutions are built.
About WeWork
WeWork is a leading global real estate platform, purpose-built to empower businesses of all sizes with flexible workplace solutions, hospitality-driven experiences, best-in-class services, and innovative technology. With a curated portfolio of over 600 thoughtfully designed locations, spanning 45M square feet worldwide, WeWork helps more than half a million members — from emerging startups to Fortune 100 companies – perform their best work, today and tomorrow.
To learn more, visit wework.com.