Nashville, TN – September 13, 2022 – Boston Consulting Group (BCG), one of the world’s leading management consulting firms, and WeWork (NYSE: WE), one of the leading global flexible space providers, today announced the recent opening of BCG’s first-ever office in Nashville. In this deal, BCG occupies approximately 6,550 square feet of dedicated space at WeWork One Nashville Place, providing more than 100 employees with access to flexible workspace.
Founded in 1963 by Nashville native Bruce Henderson, BCG’s entry into the market is a move that builds on the firm’s local roots and supports its vision for the future. The turnkey WeWork space enables BCG to quickly join Nashville’s rapidly growing business community, while strategically navigating the uncertainty of entering a new market with WeWork’s flexible membership plans. With the ability to scale their footprint as their workforce evolves, BCG is now able to meet top talent where they are located by offering a world-class, flexible workspace right in the heart of Music City.
In today’s changing workplace environment, companies are looking for workspaces that can both accommodate business needs and satisfy employee demand for flexibility. With panoramic views of downtown Nashville, BCG’s WeWork office features a variety of workspace solutions, from lounge seating for group work to phone booths for private calls, designed to help support collaboration and boost productivity for diverse workstyles. BCG employees will also have access to WeWork’s common areas and shared amenities within the building, including stocked kitchens and networking events.
“BCG is thrilled to announce that we’ve officially opened our doors in Nashville,” said Luke Pototschnik, Managing Director and Senior Partner, Nashville Office Lead at the Boston Consulting Group. “Nashville is home to some of the brightest talent in the country and we’re excited to be part of this community and look forward to being an active participant in the years ahead. This expansion is also sentimental, representing a return to the company’s roots. Bruce Henderson, our founder, was born and raised here in Nashville and dreamed of opening a BCG office in his hometown. Over 60 years later, we’ve seen Bruce’s dream spring to life.”
Nashville has emerged as a leading market for WeWork as companies, like BCG, prioritize flexible workspace and desirable locations to attract and retain talent. Demand for flexible access to workspace is a trend that has gained momentum in the city, supported by a 51% increase in WeWork All Access bookings and 50% increase in WeWork On Demand bookings between January and July 2022.
“We’re excited to welcome BCG to the WeWork community in Nashville with a workspace that fosters collaboration and growth,” said Suzie Russell, Territory Vice President of Atlantic, WeWork. “WeWork’s flexible membership plans afford companies greater optionality and less risk when entering new markets. Nashville continues to prove itself as a market primed for innovation and we’re thrilled to see more companies recognizing the opportunities that the city has to offer.”
WeWork provides a one-stop solution for companies looking to adapt their real estate portfolio and update their office strategy to help meet the dynamic needs of today. WeWork’s streamlined global space-as-a-solution offering reduces the complexity of real estate, allowing companies to focus on what matters most: providing employees with the flexibility to support unique work schedules and location needs.
WeWork (NYSE: WE) was founded in 2010 with the vision to create environments where people and companies come together and do their best work. Since then, we’ve become one of the leading global flexible space providers committed to delivering technology-driven turnkey solutions, flexible spaces, and community experiences. For more information about WeWork, please visit us at wework.com.
About Boston Consulting Group:
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.