Having your first coffee of the day at WeWork is part of an everyday workplace routine much loved by members. But WeWork coffee is about more than just a great-tasting ritual; it blends ethical values and sustainability with a huge outpouring of kindness.
In the UK, that impact is thanks in part to two of WeWork’s partners: Change Please, the company that supplies both the baristas and the coffee beans in 26 WeWork buildings across London, Cambridge, Manchester, and Birmingham, as well as in Scotland and Ireland; and The Estate Dairy, which provides non-homogenized, bottled milk each day to 56 WeWork offices across London, Cambridge, and Birmingham. Each business was chosen because of its commitment to making the world a better place.
Why is it so important to do more than just provide coffee beans and sell milk? We asked both founders—Cemal Ezel of Change Please, and Shaun Young of The Estate Dairy—to explain the mission of their companies, and how working with WeWork is furthering those goals.
Happy cows produce great-tasting milk
Established just six years ago, The Estate Dairy is considered one of London’s leading dairy suppliers, dedicated to producing and bottling the highest-quality milk and cream from the heart of the Somerset countryside.
Shaun Young and his partner (now wife) Rebecca had spotted a gap in the market. They knew there was room for their exciting vision: to produce milk that not only tasted better but was sustainably packaged, and that came from cows that were raised and cared for in a more humane environment.
“The way we source our milk has a real story behind it, just like coffee does,” he says. “It is less processed and better for you, as we keep the product as close to the farm gate as possible.” From the start, the company focused on providing a free-range lifestyle for its cows, as well as sustainability.
As the saying goes, the cream rises to the top, because The Estate Dairy has become one of the fastest-growing small businesses in the UK. Next, Young focused on working with small-scale family-owned farms, paying these dairies 15% more than the market rate to ensure a better-quality product.
“If you look at the dairy farms we work with, like Bickfield Farm, the cows are out on the grass 200 days a year,” he says. “The Jersey and Guernsey cows we rear are well known for being higher in protein and fat.”
While WeWork members and other consumers may experience all this work as a sip of delicious, creamy-tasting milk, Young says he’s “just doing things right.”
How the homeless found a home at WeWork
When Cemal Ezel was 29, he was on an 18-hour bus trip across Vietnam and found himself sitting next to a fellow traveler, telling him that he was disillusioned with his life as a commodity broker in the city.
“He told me to do the ‘rocking chair’ test and fast-forward my life to the age of 70, then ask myself three questions,” Ezel says. “Had I made any positive impact on society? What would my legacy be? And how would my friends and family remember me?”
We produce and serve great-tasting coffee, with 100 percent of the profits supporting people who have experienced homelessness to get back on their feet.Cemal Ezel, founder, Change Please
These profound questions had a huge impact on Ezel, and inspired him to look at himself—and the world—with new eyes. On his return to London, he was struck by the number of homeless people sleeping in doorways. One man held up a sign that read, “Change please.” These words motivated Ezel to hand in his notice at work and sign up to attend The School for Social Entrepreneurs, where he worked on his business idea to get homeless people off the streets and into work.
In 2015, Change Please began operations, establishing dedicated academies that train people to be baristas. The three-month course helps attendees with timekeeping, confidence levels, and social skills, and also funds therapy sessions to help them deal with any underlying mental health issues. During this time, trainees receive accommodation, and if they’re successful in the training, they’re hired at a living wage of £23,500 ($28,490).
Change Please is also an award-winning coffee brand, sourcing coffee beans from companies worldwide and supporting farmers by paying them two to three times more than fair trade. All the coffee bean packaging is carbon neutral, too.
“Our mission, values, and ethos will always remain the same,” Ezel says. “We produce and serve great-tasting coffee, with 100 percent of the profits supporting people who have experienced homelessness to get back on their feet.”
Partnering with WeWork for an ideal cup of joe
In working with WeWork, both Change Please and The Estate Dairy have found more than new business—they’ve found a company, and customers, that help further their own missions.
The Estate Dairy was able to grow its commitment to sustainability by partnering with WeWork to explore the option of switching to glass milk bottles instead of plastic. In just four weeks, The Estate Dairy presence at WeWork went from a single-building pilot to a 10-building rollout—and the switch from plastic bottles to glass saved 625,000 single-use plastic bottles.
“Because of WeWork’s investment, we were able to bring in new machinery to fill and clean the returned bottles into a seamless process,” Young says. “We now get about 30 uses out of each glass bottle, which is incredible.”
The Estate Dairy now supplies milk to all 53 London WeWork buildings as well as to two of the newest offices in Cambridge and Birmingham, delivering 24,000 liters of milk per week to 55 WeWork locations. And because of WeWork’s investment in the business, The Estate Dairy’s product line now includes oat milk, butter, and yogurt.
WeWork’s business has also helped Change Please continue to grow. As a direct consequence of the WeWork partnership, Change Please has expanded globally, through different partners in eight countries including Australia, the US, France, and the UAE. They’ll be helping different groups of people with social challenges, such as homeless veterans, victims of domestic violence, and refugees.
But beyond any financial benefits of working with WeWork, Ezel says the human connection is a true reward. “The people working there have more time to chat to the baristas because they haven’t got a train to catch—they’re at work already—which helps our baristas build self-esteem and confidence,” he says.
“It’s such a rich, fulfilling, rewarding, and impactful relationship that has transformed people’s lives—and it’s only been made possible by having a supportive partner like WeWork,” Ezel says.
Ilana Salem is an author and advertising copywriter. She is a copy consultant for many startups and healthcare charities.