Baris, a fast-growing frozen raspberry company, is known for their premium quality and sustainable sourcing. Powered by a strong commitment to their product, they quickly went from home kitchen to retail shelves. However, as their operation expanded, they needed an office that could keep up.
The Challenge
Baris needed a scalable and flexible workspace solution to support their rapid national expansion. Due to the nature of their business and the pace of their growth, they faced a number of unique challenges:
- Geographical reach: They needed to host investor meetings in multiple cities and meet with potential distribution partners across the country, all while maintaining a consistent and professional brand image.
- Operational agility: The team needed to stay productive and have reliable workspaces while traveling to attend food expos and trade shows.
- Cost management: As an early-stage company, Baris needed to keep its operational overhead low, avoiding the significant financial burden of traditional long-term office leases.
Baris required a solution that offered mobility, credibility, and flexibility without the high costs of conventional office spaces.
The Solution: WeWork All Access
Baris found that solution with the WeWork All Access membership. This flexible membership provided them with a nationwide network of professional workspaces and amenities, allowing them to overcome the unique challenges facing their business.
- National Presence: The membership gave the Baris team access to a professional workspace in nearly every major city, enabling them to operate from over 10 different WeWork locations. This allowed them to stay close to key markets and distribution partners without the need for fixed offices.
- Professional Environment: Baris used private meeting rooms at WeWork locations to pitch investors and partners. This provided a polished, professional setting that reinforced their brand’s credibility.
- Cost-Effective Scalability: The WeWork All Access pass offered a low-cost, high-impact alternative to traditional leases, allowing Baris to secure a national presence without the financial strain of long-term commitments. The membership’s flexibility enabled them to grow their footprint as needed without the associated overhead.
The Baris team hosting meetings at WeWork in Miami
Real Results
The strategic use of WeWork’s flexible spaces yielded significant, tangible results for Baris:
- Secured placement in over +1,500 points of sale nationwide.
- Raised $3.1 million in funding from investor meetings held at WeWork locations.
- Successfully operated from 10+ different WeWork locations, allowing them to be highly mobile and stay close to key markets.
- Remained productive while attending three major food expos by using WeWork spaces for work between sessions.
“No matter what city we’re in, WeWork is our home base. We’ve closed deals, signed distributors, and even built investor trust—all thanks to the flexibility of our WeWork All Access membership,” said Luca Molinari, co-founder of Baris.
Product testing in a WeWork kitchen
WeWork All Access isn’t just for remote workers and entrepreneurs— it can function as a critical infrastructure for growing businesses, providing the flexibility, professional environment, and cost-effective solution needed to scale a national brand. It’s a prime example of how modern workspace solutions can directly contribute to business growth and success.
