How to prioritize work when everything’s important

"Busyness" doesn't always equate with progress—these prioritization techniques will help you make the most of your workday

During the workday, tasks are often prioritized (or not) according to the needs of others or the immediacy of deadlines. This can happen in our personal lives, too, with limited time spent on activities that are actually important, and more energy spent being “busy.” Prioritizing tasks effectively—with intention and according to future goals—can change this, ensuring that every task you tackle drives value and keeping unimportant tasks from cluttering your to-do list. 

By implementing prioritization strategies, you can drastically change the arc of your workday to really make the most of your time in the office—and at home. These strategies will help you evaluate and set your top priorities. 

Seven strategies for prioritizing tasks at work   

Thoughtful prioritization typically involves creating an agenda, evaluating tasks, and allocating time and work to bring the most value in a short amount of time. Prioritization should be flexible, as you may need to interrupt low-priority tasks for urgent must-dos. 

1. Have a list that contains all tasks in one 

Effective prioritization comes from understanding the full scope of what you need to get done—even the most mundane tasks should be written down and considered. To give yourself a complete picture, it’s a good idea to include both personal and workday tasks in a single task list. 

Everything from picking up your dry cleaning to scheduling a one-on-one meeting with your boss should be captured in the same place. Once everything is written down, prioritization typically happens according to the importance, urgency, length, and reward of each task.

2. Identify what’s important: Understanding your true goals 

While it might seem like an immediate time management strategy, prioritization is key in achieving long-term goals. Understanding what you’re really working toward—be it a promotion, a finished project, or a career change—helps you identify the tasks most pertinent to those future outcomes. It can be a good idea to break these larger goals into smaller, time-related goals. For example, a yearly goal can be deconstructed into monthly to-do lists, which then lead to weekly tasks, daily priorities, etc. 

For Alejandro Cerecedo, a senior fashion account executive at PR firm Another Company and a member at WeWork Reforma 26 in Mexico City, setting long-term goals is how he aligns and motivates his team at the beginning of each year. “We talk about their personal and professional goals, and we set a timeline for how we’re going to achieve them,” Cerecedo says.

This big-picture thinking is vital in prioritizing effectively: It’s a common misconception that being busy equates with progress. However, filling your day with tasks that have no impact on an ultimate goal is time wasted. Be honest with yourself about the lasting value of each task, and always have the end-goal in mind.  

3. Highlight what’s urgent

Your to-do list should provide full visibility of deadlines, helping you to identify which tasks must be completed promptly and to plan ahead according to future deadlines. 

Creating deadlines even when they’re not formally required is also important; otherwise, you will continue pushing back important tasks simply because they aren’t time-sensitive. (This strategy can also be helpful in increasing productivity and reducing procrastination.)

4. Prioritize based on importance and urgency 

In his 1989 book The 7 Habits of Highly Effective People, businessman and keynote speaker Stephen Covey suggests tasks should be categorized (and then prioritized) according to importance and urgency.   

  • Urgent and important: These tasks should be done first
  • Important but not urgent: Block off time on your calendar to get this done, without interruption
  • Urgent but unimportant: Delegate. Delegate. Delegate. 
  • Neither urgent or important: Remove from your to-do list

Another strategy for ensuring important tasks are prioritized —even above asks from pushy stakeholders or “urgent” ad-hoc requests—is the Most Important Tasks (MIT) methodology. This strategy involves creating a separate list of just three tasks that must be done that day. These tasks should be chosen more for their importance than their urgency. To decide, ask yourself goal-oriented questions: What tasks will have the biggest impact on the end result? What can I get done today to further my progress toward that goal? 

5. Avoid competing priorities 

When the tasks you’re working on aren’t particularly difficult, it’s relatively easy to manage them in tandem. However, as difficulty increases, research shows people who are in positions of power are more likely to prioritize a single goal, whereas people in low-powered positions will continue to try and manage multiple priorities. This dual-task strategy has been linked to a decline in performance, which means the most important tasks aren’t fulfilled to the highest standard. 

A tactic for staying focused on one important task at a time is identifying likely distractions—concurrent tasks or ad-hoc requests—and actively avoiding them throughout the day. This means if you’re tasked with pulling data for a project at the same time you’re creating slides for a presentation, you should prioritize one task and avoid any work, emails, messages, or preparation related to the other. 

6. Consider effort

When staring at a long to-do list, it’s easy to become overwhelmed by the work that needs doing—a feeling that reduces productivity and leads to procrastination. A strategy to overcome this involves evaluating tasks according to the effort required to complete them. 

If your to-do list is becoming too burdensome, prioritize those tasks that require minimal time and effort and move through them quickly. This clearing of tasks will give you some breathing space and generate a sense of accomplishment to propel you throughout the day. 

7. Review constantly and be realistic

One of the steps in the five-step “Get Things Done” (GTD) methodology from productivity consultant David Allen involves critical reflection. Frequently reviewing your task list and priorities is key in “regaining control and focus”, Allen argues.

WeWork Coda in Atlanta.

Quick tips for effective prioritization

As you realize the necessity of proper prioritization, it can suddenly feel more complicated—and more stress-inducing—than creating a simple task list. The key strategies mentioned above are summarized below, to help you set your priorities with intention. 

  • Write everything down: Personal and work tasks should be captured in one place.
  • Evaluate long-term goals: Consider your larger long-term goals, and the work you need to do to reach them. 
  • Break down larger goals: To understand how to achieve your long-term goals, break them down into yearly, monthly, and weekly achievements. 
  • Create clear deadlines: Give yourself full visibility of deadlines, and create deadlines for yourself when none are formally required. 
  • Employ the urgent-versus-important method: Prioritize urgent and important tasks; set a specific time to work on important nonurgent tasks; and delegate or remove all other tasks. 
  • Create a daily MIT list: Write down three important tasks that should be done that day. These tasks should always relate to your larger, future goals. TEST
  • Avoid distractions: Intentionally steer clear of competing tasks, especially as task difficulty increases. 
  • Consider effort: When your task list is becoming too much, prioritize according to effort and breeze through those easier tasks more quickly.

Prioritize your time and be realistic 

No matter how well you prioritize, there is only so much you can achieve in one day, and certain distractions are impossible to avoid. It’s important to be realistic in setting goals and prioritizing tasks. Otherwise, you’ll create false expectations of those around you, and you’ll constantly feel as if you’re falling behind.

Remember, the purpose of prioritization is to spend time working on the important tasks, those things that will make a difference in the long run and move you in the right direction. When prioritization is handled well, you’ll feel less reactive and more focused and intentional. The aim is to complete work that signifies true progress, and let all the rest—all the “busyness”—fall to the wayside. 

Caitlin Bishop is a writer for WeWork’s Ideas by We, based in New York City. Previously, she was a journalist and editor at Mamamia in Sydney, Australia, and a contributing reporter at Gotham Gazette.

Interested in workspace? Get in touch.