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Do I need a Terms of Service and Privacy Policy for the company’s website? These are two common questions startups ask when they’re building an online presence through their company’s website. Our friends at WilmerHale are providing some useful information about why your business needs these two essential online contracts. A. Why do I need a Terms of Use for […]

Recent graduate Jenny Armstrong didn’t expect to work full-time at a children’s learning startup after completing a master’s degree in biomedical science. After an impromptu chat turned interview with Tiggly co-founder Bart Clareman (who’s also her cousin), she landed an operations associate position, where she’s taken on all types of responsibilities that range from product development to […]

If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!” “Look more legit – Twitter followers $2.99 per 1,000.” Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, and a large audience conveys clout and credibility. It’s also an endorsement […]

A big part of whether or not your startup succeeds depends on how you handle your finances early. You can either grow your precious seed money into a strong business through slow and careful spending, or dive in too deep and risk drowning in debt. A big part of making smart decisions is simply avoiding […]

Would you believe me if I said the secret to my success was working less? Our society is addicted to doing more, becoming hyper-productive, and getting an insane amount of stuff done. Many CEOs wake up at dawn and work 16-hour days. Just look at the productivity industry. We hire consultants and buy timesaving software […]

In “Start at the Ending” the folk musician David Wilcox advises couples to start backwards in relationships, at the end instead of a beginning.  His reasoning is that if you work backwards in a relationship you’ll end up being happy. Of course his advice isn’t realistic.  Or is it? Companies face endings throughout their life […]

The old adage about it taking a village to raise a child could just as easily be applied to business. Building a successful company requires knowledge, skills, and guidance from a host of people both inside and outside the organization. At ZinePak, that team of advisors includes not only world-class vendors and amazing employees, but […]

While the typical web surfer doesn’t realize it, Google and other search engines update their algorithms dozens of times per year. Every shift changes how SEO consultants conduct their work. It also puts more websites in danger of crossing penalties that will bump them from search rankings. Fortunately, by paying close attention to the trends […]

Moments are becoming more important in the way advertisers — and companies as a whole — think about the world. Twitter, Apple and American Express are a selection of major companies placing a priority on moments (rather than using impressions as their main metric). At a time when consumers are becoming more obsessed with instant […]