LATEST IDEAS

Artemis Ward
Artemis Ward teaches students and small businesses alike the power of storytelling

The entire Artemis Ward team, all three of them, used to work at Weber Shandwick, a much larger ad agency. “We all resigned on the same day,” remembers Jackie Titus, who’s both a partner and head of strategy. “We had a going away party on a Tuesday and on Wednesday we signed a lease with WeWork, opened up our laptops and […]
Use these five methods to grow your business by next week

Back in the day, when a little-known Seattle-based clothing retailer started turning heads with its exceptional service, you had to be pretty good to be noticeably different to customers. Nordstrom emphatically showed — through dramatic growth and the development of an iconic service brand — that customers respond to that proposition with their wallets. But […]
business insurance
The stress-free method to purchasing business insurance for startups

Buying insurance can be a daunting task, particularly for venture-backed startups. The market for relevant insurance products tends to be fragmented and a finding a broker that understands tech can be tough. Sometimes, just getting the ball rolling can be confusing! With that in mind, here’s an introduction to purchasing insurance: What to do: 1. […]
Farm Candy’s sweet tooth sees endless possibilities

In a previous life, Pam Stone worked as a political consultant. It’s a unique sort of job, one that adheres to rigid messaging and also demands creativity. It’s a rough and tumble world, the type that could drag on the heartiest of souls. Then she started making edible flowers. It’s a drastic change, to say […]
media training basics
Get to the point: media training basics

When you first begin building your brand, your story is everything. It’s how you appeal to customers, build new relationships and get across your company’s key messages. But you alone can only spread the word so far, and that’s where sharing your story with the right media can be a huge help. Media interviews span […]
Startup Glove.ly reinvents the glove

When Glove.ly was just starting out, the model was simple: Oscar and Sol Hedaya would make warm, fashionable smartphone-friendly gloves in their spare time and drop off them off in a post box on the way to work. But then one day they ran into a problem: there were so many orders that they had […]
What we learned one month after launching

We were tired of the content we were reading. It seemed so bland, and we knew that had to be more to it all than just reporting.  We set out to do a better job of creating content for entrepreneurs from all over the globe. As full time employees and students, we decided to start […]
Details and community make Sienna Ray’s perfect hats

One time when Natalie Kathleen, the one-woman dynamo behind Sienna Ray, was working on handbags for a summer collection, she was using perforated leathers. She had given all the specs, worked out all the details, and when she opened the bags she expected to see perforated circles in all of the bags. Instead, she saw […]
eastern congo intitiative
The Eastern Congo Initiative amplifies local voices—and supports their initiatives

You’ve got to know what your customers want, that’s step one for any business. How you get there can vary greatly. The easiest option is, of course, to simply know what’s best for your customers like Steve Jobs. If you’re not Steve Jobs, other options luckily remain. You could get consumer data from your past […]
great companies, lousy timing
Great companies, lousy timing

In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the buzz—they so justly deserve. Chapter 3: Because you have lousy timing That great American philosopher, Yogi Berra, had […]
management playbook
Six reasons you need a management handbook

My first exposure to a management handbook happened during my first job as a client service associate at a large global advertising agency. The head of the account I was assigned to would start every quarterly meeting with a list of his expectations. While the tenured team members would chuckle under their breath upon hearing […]
wework holiday market box
Give your loved ones the WeWork Box

The turkey holiday may be over, but the time to give thanks is only beginning. And this year, we’re putting all our love in a box. To celebrate our second annual WeWork Holiday Market, we are thrilled to present our first-ever WeWork Box. We’ve gone ahead and put some of the best stuff from the WeWork members […]
breaking tradition
Why breaking tradition will help you achieve tremendous growth

Don’t let past successes lull you into putting tradition before innovation. Tradition is safe, easy and has brought your business success at some point. So why change it now? All too often, the urge to uphold existing methods can be detrimental to a company’s growth. Times change, and if you want your business to stay […]
become a better manager
A training manual to become a better manager

One of the hardest transitions in my career came when I was promoted to manage the team that I was a part of. It happened after a major corporate acquisition prompted my boss at the time to take an early retirement offer. Friday I was part of the team, and Monday I was the manager. […]
introverted entrepreneur
The introverted entrepreneur: how to be successful as one

Introverted Entrepreneurs For most people, the term introvert is synonymous with shy or quiet, but a shy nature is not indicative of introversion. An introvert does need quiet time to themselves, just as an extrovert needs at least occasional group events. However, it may surprise you to learn that some of the best public speakers […]
why you're not getting any
Why you’re not successful: because nobody knows what you do

In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the buzz—they so justly deserve. Chapter 2: Because No One Really Understands What You Do Last week, I had […]
pronto cycle share
How Pronto is connecting Seattle neighborhoods through bike sharing

City bike sharing programs have been expanding across the country with big fanfare. Recently Seattle inaugurated their own bicycle-sharing program with non-profit organization Pronto Cycle Share with the launch of 500 bikes and 50 stations around the city. We sat down with Holly Houser, the executive director of Pronto, to see how they’re encouraging cycling to […]
6 ways to make people hate you
Six ways to make people hate you

1. Be late.  This is the worst. There is nothing wrong with being ten minutes late, even habitually, as it gives whoever you are meeting a moment to catch his breath or powder her nose or more likely respond to texts, and mostly no one minds. But much beyond that is rude, and well beyond […]