PR isn’t an elixir Many startups plow crazy sums of cash into ensuring they get covered by the top media outlets. In some cases, particularly with early stage startups, every cent of a marketing budget goes on PR. As someone who manages a PR firm, you might be surprised to learn I consider this a […]

When it comes to writing a business plan, I believe there are only five things that really matter. All of them have as much to do with business as business planning, which brings us to the first point: 1. Your business is your business plan You might write page after page containing mission statements, value […]