Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance. – The Internet and Everyone, John Chris Jones For the longest time, I thought design was about assuming that people are “stupid” machines who don’t know what they want, and therefore need to be told how to […]

In a society where attention spans are minimal (Did I lose you already?!), and a media news cycle that is even shorter, often the quickest way to spread news about your company — or a company you’re representing, as in our case — is through a press release. If you have a PR firm on […]

Jenna Menking, founder of Black Sheep Social Media Group, teamed up with us to share four key social media strategy tips. While we all use networks like Facebook, Twitter and Instagram daily, Menking says a majority of us aren’t using them effectively. The key, Jenna explained, is to establish a meaningful, interactive connection. Social media is your calling […]

Nearly every entrepreneur stumbles through their first few pitches — it’s a fact of life. Simply put, the process of putting yourself in the spotlight and convincing an audience to believe in you can be incredibly difficult, and feel entirely unnatural. Over time, after you’ve stumbled and honed your skills, you’ll find that pitching becomes increasingly easier. Now, […]

If you’re looking to build a successful company, you’ll want to create something that solves a real problem. And if you do it right, you may even improve the lives of your users (while simultaneously bringing in as much cash as possible). This concept is far from new; it’s the backbone of the tech industry, […]