January 21, 2014 January 21, 2014 Five marketing research tips to help jumpstart your startup Develop your marketing research strategy from start to finish—and set your business up for success By Darrell Jones
January 21, 2014 January 21, 2014 Three steps for successful on-camera interviews So, your media strategy worked, and now you’ve got an on-camera interview coming up next week with a major TV morning show. It’s one of those make-or-break interviews that could take your company to the next level. Only problem is, you’re petrified going in front of the camera. Having that cold optic lens staring at […] By Neil St. Clair
January 20, 2014 January 20, 2014 How to dramatically increase your online visibility with directory listings If you want to make it easier for people to find your small business online, getting listed in online directories is a powerful way to help you do that. It’s also a good way to build your website’s domain authority, because directory listings will increase the number of backlinks to your website—helping you show higher […] By Kristi Hines
January 20, 2014 January 20, 2014 Beyond the logo: how to create a company brand How To Create A Business Logo As we’ve said before, a logo is akin to the face of your company. And if this metaphor is true, then by zooming out you’ll find your brand: a fancy name for what customers see and feel when they interact with your company. Business Logo Design Tips A logo […] By Harrison Weber
January 20, 2014 January 20, 2014 How to raise money from ‘existing investors’ in your first round of funding The easiest way to raise your next round of funding is to start it out with money from your existing investors. This is why in almost every Techcrunch Series B funding announcement you see “participation from existing investors” somewhere in the article, unless the original investors were priced out of the round. There are several […] By Tommy Nicholas
January 19, 2014 January 19, 2014 A neat pricing tactic that can dramatically increase your revenue If you want more of your clients to hire you for your higher level, premium service offerings, I suggest using a powerful pricing tactic called the Decoy Effect. Let me show you how it works by walking you through how a client of mine used it. When I first met Dustin, a copywriter, he offered […] By Andy Haynes
January 18, 2014 January 18, 2014 Three myths about successful startup cultures We’ve all read the stories about the hot new startups making waves in their industry – and how they’re doing it from colorful beanbag chairs in a once-destitute warehouse on the south side of town. We’re prone to conclude that these startups are sustaining high-level performance because they’ve broken down the (cubicle) walls binding our […] By Chris Cancialosi
January 17, 2014 January 17, 2014 Keeping ownership of employee inventions on the clock Consider the following: You’re about to take on employee number two (or three) to tackle some software development issues while you shift back to the big picture. Your boyfriend’s cousin’s classmate is a top-notch programmer looking for something full-time, and everything clicks into place. Not only does he tackle the task at hand, but he […] By David Boag
