Do you ever stop to think about how your startup’s employee-friendly policies are affecting your team? I don’t mean the Ping-Pong table or the free gym membership. I’m talking about the things that have a more fundamental impact on your employees’ lives, such as vacation time and working hours. While your perceived “generosity” may work in terms of […]

We’ve heard it six thousand times: The workplace is changing. We know that members of today’s workforce want to be successful, but they also want to be happy. We understand that they want to scale their businesses, but they want to help others do the same. And we’re certain that their ideas are creative, innovative, […]

After months of hard work and many lines of code later, our company recently launched. We were excited about our new website called HackHands, a place that instantly connects developers with a network of expert programmers at the click of a button. So we got the idea to throw a launch party to celebrate our success […]

We’ve all heard some variation of the quip that overnight success actually involves years of striving, with presumably several failed efforts and false starts along the way. But when entrepreneurs experience failure, whether it’s their first encounter with it or an especially spectacular failure, it can be a major blow financially as well as emotionally. […]

Just a few years ago, social media seemed like no place for a brand. Facebook, Twitter and other networks emerged as a kind of sacred space for sharing (albeit relatively publicly) your personal opinions, stories and interests among a self-selected, connected world of friends, family and scattering of like-minded followers whom you invite into the […]

Should You Hire A Growth Hacker? I’ve talked to hundreds of founders, many of whom have been continually working in vain to fill a “growth hacker” or “user acquisition manager” role. It puts a zombie-running fear in my heart that young companies are waiting to adopt a data-driven approach until they find some unicorn marketer […]

Once you have designed a great product or service, and determined the most effective path for taking it to market, selling your innovation requires a message that communicates the value proposition to prospective buyers. Because both consumers and corporate buyers are far more sophisticated today with access to multiple sources of information – from product […]