It’s hard to read legalese and figure out the stack of paperwork you receive when starting a new tech job. We’re here to help.  Below we provide a list of the paperwork relating to your equity compensation that you should always have in your personal records. 1. The company’s equity incentive plan The company’s equity […]

Leaders are responsible for improving the performance of organizations, and this is often done through the decisions they make. Two significant components of a leader’s decision are the quality of the decision and the level of buy-in associated with it. Effective leaders want both. A good decision without buy-in is a car without an engine […]

This is a complex question. The answer really depends on the facts and circumstances. For example, the information below assumes that the company is privately held and does not otherwise wish to engage in a public offering like an IPO. So you need to get good legal advice to determine the best answer for you. […]

So your company is in its very early stages. We’re talking a skeleton crew of staff, minimal sales, and even less cash. While your focus is understandably on immediate survival and how you can hit your first big hurdles, what else should you be thinking of, especially where your finances are concerned? 1. Establish a […]

Press is a great way to build a brand. But for startups, it’s not a sustainable way to build your business. Every young company wants to be featured in “Good Morning America,” the New York Times, Inc., Fast Company, Forbes, Women’s Health and more. These major publications and dozens more have featured our two companies, but […]

Anybody can sign up for a social media account and understand its general premise. Does that make you capable of using it for business? Like anything in business, social media (done right) requires extensive experience and understanding of people, some technology and — most importantly — marketing. Primarily, social media users fail in one of […]

How can anyone ever forget to launch? This sounds impossible, but it has certainly happened before. It’s one of the most important days in the history of any company, and yet I’ve seen this happen many times. Here are the four most common founders who forget to launch: The One More Feature Guy: Everything is […]