This is a complex question. The answer really depends on the facts and circumstances. For example, the information below assumes that the company is privately held and does not otherwise wish to engage in a public offering like an IPO. So you need to get good legal advice to determine the best answer for you. […]

So your company is in its very early stages. We’re talking a skeleton crew of staff, minimal sales, and even less cash. While your focus is understandably on immediate survival and how you can hit your first big hurdles, what else should you be thinking of, especially where your finances are concerned? 1. Establish a […]

Press is a great way to build a brand. But for startups, it’s not a sustainable way to build your business. Every young company wants to be featured in “Good Morning America,” the New York Times, Inc., Fast Company, Forbes, Women’s Health and more. These major publications and dozens more have featured our two companies, but […]

Anybody can sign up for a social media account and understand its general premise. Does that make you capable of using it for business? Like anything in business, social media (done right) requires extensive experience and understanding of people, some technology and — most importantly — marketing. Primarily, social media users fail in one of […]

How can anyone ever forget to launch? This sounds impossible, but it has certainly happened before. It’s one of the most important days in the history of any company, and yet I’ve seen this happen many times. Here are the four most common founders who forget to launch: The One More Feature Guy: Everything is […]

Did you know small businesses make up 99.7 percent of U.S. employer firms and employ 49.4 percent of private sector payrolls? As we celebrate National Small Business Week, it’s worth recognizing that small businesses are the lifeblood of the American economy, form an integral part of communities and are often a barometer of local and, […]

If you ask Jesse Kirshbaum, the founder and CEO of New York-based New Universal Entertainment (NUE) Agency, how he got his start in the music industry, he’ll probably recount the time he danced in a Puff Daddy music video. However it’s not his dance moves that catapulted his career. He credits that knowing how to […]

There has been a lot of news about Twitter in the last few weeks, most recently the post from The Atlantic, “A Eulogy for Twitter.” The article argues that although Twitter’s users are increasing, their users are less active. Others have pointed out that this is not a fair comparison and I agree with those […]