Fashion Brand Marketing Strategies To Know Creativity is an essential trait for entrepreneurs looking to make it in the startup world. However, the dynamic startup industry requires entrepreneurs to constantly push the creative envelope one step further. Decoded Fashion, a global fashion event series and networking community, recently hosted an event about the importance of […]

Entrepreneurs dream about building the next big billion-dollar company. But the Apple, Google, and Facebook-shaped stars in their eyes end up clouding their vision. It’s easy to get caught up imagining your company going viral and getting to millions of users — all before your business has made a single dollar. All the hopes and […]

On Wednesday, August 6, we’re headed to the historic Fenway Park in Boston for a contest in which six WeWork startups will be presenting. They won’t be throwing baseballs, but they’ll be pitching their hearts out to win $15,000 for their business. Fenway Fast Pitch will be hosted by Beacon Capital Partners and WeWork in […]

Whether it’s a merger, moving to new management model, or replacing members of the executive team, it’s not unusual for companies to switch gears in ways that may affect employees and company culture. In today’s competitive marketplace, where many businesses treat their offices as a manifestation of their core values, firms must consider the real […]

Did you recently see a funny meme on Facebook? What about a popular GIF on Buzzfeed? It was probably posted and hosted on Imgur (pronounced “image-er”) last week. Millions of images are uploaded to Imgur daily and shared across the web. It’s where virality starts: More than 100 million people consume the content on Imgur […]

The United States recently switched from the so-called “first to invent” system to the so-called “first to file” system. Under the old law, an inventor has an opportunity to argue he or she actually invented first even if he or she applied for a patent later than her competitor. If successful, the first inventor would […]

Girl Talk will be performing his unique mashups at WeWork’s Summer Camp this August. You can still purchase your tickets to the event.  If you haven’t experienced a Girl Talk performance, it’s a spectacle to behold. With hypnotic light shows, confetti blasters, and infectious mashups — it’s one massive party where even the most reluctant […]

When it comes to achieving the perfect campaign – image is everything.  Based solely on the power of the image, Pinterest is a prime example to study this ever-changing phenomena. Gone are the days of the stark white studio backgrounds and models in staid positions. People want the emotional sale. The story that quickly contextualizes […]