Anyone who has spent more than one day in business knows that managing your responsibilities effectively are sometimes the hardest part of stepping out on your own and creating a successful company and brand. The problem is, more times than not, that the level in which you manage your responsibilities might be one of the […]

If you’re lucky, there will come a unique time in your startup’s life where reporters become interested in your product. First of all, if you’ve gotten to this point, take a minute to pat yourself on the back. It probably means your startup has made the jump from being a concept or idea to a […]

Do I Need A Business Plan To Start A Business? If you’ve ever thought starting a business without a clear plan meant you were destined for failure, think again. Although the formal business plan has long been status quo on every entrepreneur’s checklist for building a viable business, I can tell you from experience that […]

Google AdWords is both an easy-to-get-started and difficult-to-master tool for online advertisers. Although setup can be simple, there are many in-depth features small business owners might not understand or simply overlook. Here’s a look at seven Adwords sins that could be killing your ROI. 1. Choosing Search Network with Display Select When you add a […]

You get what you pay for. We’ve all heard it, and while this old adage sometimes rings true, it’s not always the case in today’s digital world. Sure, you’ll always find some people dead-set on the idea that the best products are priced on the high end, but recently, consumers have stopped assuming the price […]

As a freelancer, staying productive can be even more difficult than when you were working in an office. The sofa is singing out to you. The sunshine is calling your name from the balcony. The freelance life means you’re free from bosses and supervisors checking to see if you’re on target or exceeding expectations. You […]

Should I file a provisional or utility patent? In order to be granted a patent, you must file a “utility” patent application.  That filing must contain enough detail to show the people in your field what your invention is and how it works.  If you don’t have all of those details ready for filing or […]

Critical thinking – the ability to make decisions, solve problems, and take appropriate action – has been identified as a key skill by educators and business leaders. Here are eight ways to become a better critical thinker at work and in life. 1.    The five second rule Nope, this isn’t about the edibleness of that cookie you […]