Email marketing is a critical aspect of any successful marketing campaign. From generating new leads to maintaining relationships with customers, proper email marketing is a powerful tool that can communicate brand identity and drive growth. Alternatively, a mismanaged email marketing campaign can result in a waste of precious time and money — and even worse, […]

Especially in the early stages of startup life, the hours are long, the challenges are constant, and you will find yourself in the company of a few other people who you will work with every day with the goal of “getting the ship to port.” This initial founding team is the anchor of every startup, and […]

How To Make An Idea Into Reality Many people dream of being an entrepreneur. Ideas can come at any time – in the shower, during a run, on the 19th conference call of the day, at dinner, or in your sleep. And yet – many ideas stay as ideas. These ideas could potentially be great solutions, […]

I’m not trying to be an alarmist, but startup fundraising can oftentimes feel like you’re navigating a minefield: one false step and the money blows up! That’s why you need to be clear on what you’re looking for, where to look for it, and what you need to get it. You start the process by […]

According to a recent Forrester Research survey, 72 percent of B2B marketing executives say that less than half of their marketing staff plays a primary role in content marketing at their organization. This is a big problem that many businesses need to correct in order to properly execute content marketing strategies to reach their customer bases and become thought […]

Last week, I conducted a workshop for a team of healthcare professionals as they kicked off a new fiscal year. Prior to the workshop, I had the attendees complete a survey about their work: what was going well and where they encountered challenges. Not surprisingly, a few very common themes emerged, which we addressed during […]

Sleazy, ugly, and gross are all words that come to mind when the word “sales” comes up. But why do we shy away from such a process that is at the center of everything entrepreneurs do? Sales, quite literally, is the economy — more sales equals a bigger economy. Increased sales means more jobs and […]

Turn Passion Into Business Wise musician John Legend advised University of Pennsylvania’s 2014 graduating class, “The key to success, the key to happiness, is opening your mind and your heart to love – spending your time doing things you love and with people you love,” a philosophy one would expect from the artist behind ballads […]