Snail mail was long thought to be on marketing’s endangered species list. It was considered too slow, too expensive, too untargeted, and not environmentally friendly. Up until recently, suggesting an old-fashioned direct mail marketing campaign felt like trying to promote a horse and buggy instead of the Model T in the 1920s. The high-tech alternatives—email […]

I met Nancy Lublin last September, when I first set foot inside the neon-clad, disco ball-adorned headquarters of DoSomething.org. She was wearing a hot-pink trench coat, tie, and black sneakers. She walked with a confidence that was inviting and quirky, but clearly meant business. Moments later, I realized she was my new boss. I interned […]

The idea of the personal website has evolved over a remarkably short period of time. Back in 1999, Apple used actor Jeff Goldblum in ads promising to give a free website to anyone who bought an iMac. What were these websites like, anyway? Well, they all looked pretty much the same, offering a very simple […]

The internet of things is here. People around the world are connected 24/7 and busier than ever thanks to their wireless devices. They want platforms and software that will make their lives easier and help them keep up. Everyday, innovators are coming up with new ways for apps to simplify everyone’s lives. That means that […]

For many entrepreneurs, myself included, frequent business trips are the norm. And while travel may be necessary, it doesn’t have to be a necessary evil. Here are five simple solutions to make travel less painful, whether you fly a few times a week or a few times a year. 1. Bag it up Eliminate the […]

Glass half empty: working remotely. Glass half full? Workcation! Combining vacation and work isn’t a novel idea, but with ultra-portable technology and teams spread across multiple locations, it’s becoming a reality for more and more people—especially entrepreneurs. In fact, the Wall Street Journal recently claimed “working vacations are the wave of the future.” So what […]

The Westside neighborhoods of Los Angeles, known as Silicon Beach, have become the tech center of Southern California. According to CCTV America, there are about 500 startups there, as well as branches for big tech companies like Google, Snapchat, and Yahoo. One of the communities in Silicon Beach, Santa Monica, is home to not only […]