Meet Jessica Messina, Yojo Founder How Jessica Messina Created A Yoga Startup Yoga instructor Jessa Messina is on a mission to change your life. She loves what the modern world has to offer, but she’s aware of the stress it puts on our bodies. “What technology has done,” she says, “is change the way we […]

Here’s a staggering statistic: companies that prioritize the client experience generate 60 percent higher profits than their competitors that don’t. That means treating a client to a golf outing isn’t just a way to bond over bogeys—it ultimately impacts an organization’s bottom line. By thinking strategically about impressing clients, businesses of all sizes (yes, even […]

We’ve all heard stories about the crazy, luxurious perks offered by companies like Google and Facebook: unlimited free food and drinks, dry cleaning, daycare, even pet care. These are wonderful ideas, but most small to medium-sized companies can’t swing them financially. Even if you can’t offer stock options and don’t have the facilities to accommodate […]

Most employees these days no longer have just one position at their companies. An office manager may, in addition to making sure that supplies are stocked and meetings are scheduled, update a company’s social media page and send out their email newsletter. A bookkeeper might write a weekly blog, and an attorney could also make […]

Every organization wants a productive team. But when flawed hiring processes lead to the wrong people being hired, high turnover follows—and it comes at a high cost. A study by the Center for American Progress reports that the median costs of replacing an employee are estimated at more than 21 percent of the employee’s annual […]

My journey through the accounting and finance worlds eventually led me to launch an entrepreneurial venture, MuscleSound, which uses ultrasound technology and cloud-based software to optimize athletes’ performance. Like other entrepreneurs, I had to navigate the stages that every startup wades through. So below, I’ve categorized the startup growth process into three main stages, making […]

Social Media for Travel Startups Wish scrolling through those daydream-inducing travel photos on your feed could also make you better at your job? Well, actually, it can. Skift, a travel industry news site, announced winners of the Skifties, an annual social media contest. These brands stand out as the best in class when it comes […]