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Marketing your business online is now more accessible than ever before. With an abundance of diverse platforms, from Facebook to Google to Yelp and beyond, your business can establish an online presence in a matter of minutes. And with many of them free or nearly free, you can accomplish great strides without spending much more […]

Among the earliest decisions you have to make when you’re getting your startup off the ground is how to fund it. Whether you intend to go it alone for as long as possible or line up funding right away, the earlier you decide on a strategy, the better. Our Seed Funding Your Startup webinar with Kristine di […]

Is freelancing just a stepping-stone to bigger and better things? Or should wannabe entrepreneurs instead see the value in what the freelance lifestyle has to offer? Freelancing can provide the crucial experience you need to become an entrepreneur. It’s Friday afternoon at the office and with one eye glued to the clock and the other […]

As with a lot of other entrepreneurs, one of the biggest challenges we had to face was figuring out a way to cultivate a loyal fan base. The whole concept of growth hacking used to make my eyes glaze over with thoughts of turning my little startup into a giant juggernaut. I was Charlie, and […]

Far too many clients come to me at an “I can’t take it anymore” stage of their career. Take Tricia, for example, who came to me discouraged with her job and her inability to manage it. She was working long hours—most of them spent sitting in meetings and dealing with hundreds of emails—then rushing last-minute to […]

Trying to make it in the startup world can feel pretty lonely sometimes. With the old mantra “it’s not what you know but who you know” ringing in your ears, the pressure to network can be overwhelming. But what if you could find an older, wiser business partner? One who was well-connected and supportive, and […]

You’ve probably heard that part of what it takes to get promoted at work, advance in your career, and inspire others to follow you is having “executive presence” or “leadership presence.” But what does that actually mean? Years ago, I was invited to speak on this very topic at a leadership conference for a Wall Street investment bank. […]

Nobody stands in front of the Mona Lisa or the Venus de Milo and says, “Wow. The Louvre really makes some amazing art.” We applaud the artists themselves. Yet, this principle hasn’t always translated to the business world, where big companies tend to get the credit for the creativity and drive of the individuals they […]

Email marketing is a critical aspect of any successful marketing campaign. From generating new leads to maintaining relationships with customers, proper email marketing is a powerful tool that can communicate brand identity and drive growth. Alternatively, a mismanaged email marketing campaign can result in a waste of precious time and money — and even worse, […]

Especially in the early stages of startup life, the hours are long, the challenges are constant, and you will find yourself in the company of a few other people who you will work with every day with the goal of “getting the ship to port.” This initial founding team is the anchor of every startup, and […]