New York, NY – June 29th, 2026 – Wellness conglomerate Playlist has seen rapid success lately, from the company’s merger with EGYM, and brand ClassPass being named to TIME’s 100 Most Influential Companies. That momentum, paired with a remote-friendly model and a workforce spread across the globe, called for a real estate solution flexible enough to keep pace with the company’s growth and evolving operational needs.
That is why WeWork is proud to partner with Playlist and support their workspace needs wherever and however they work. WeWork hosts the organization’s New York employees in a 100-desk workspace at our 135 Madison Avenue location, while also providing their global team with WeWork All Access memberships.
We were excited to speak with Brandon Hinrichs, Manager, Workplace Services & Facilities Operations, to hear his take about Playlist’s real estate strategy, how WeWork supports the company, and where he sees the industry going as a whole.
Tell us about your company. What is your story?
Playlist is the parent company of ClassPass, Mindbody, Booker, EGYM, and Kite. With our recent merger with EGYM, we became the world’s largest full-stack fitness and wellness operating system—connecting millions of consumers to fitness, wellness, and lifestyle experiences while providing the software backbone for tens of thousands of studios, spas, and salons globally. We’re a remote-first, globally distributed company with employees in more than 30 countries. Employees aren’t required to come into an office, but in the cities where we have a hub—currently New York, Missoula, San Luis Obispo, Sheffield, London, Amsterdam, Singapore, Bangkok, Pune, and Sydney —they have full access to dedicated office space.
What first made you decide to come to WeWork for your workplace solution?
We needed a workplace partner that could match the way our team actually works. With employees spread across more than 30 countries, maintaining offices in every market wasn’t the right solution, but we also wanted real, professional in-person options in the cities where we have meaningful team density. Traditional long-term leases couldn’t solve for both. WeWork could: well-designed, professional space in the markets that matter most to us, through a single relationship, with the flexibility to scale up or down as our needs change.
For employees who aren’t based in one of our hub cities with a WeWork office, we provide WeWork All Access passes so they can drop into any WeWork near them whenever working in person is their preference. We’ve even seen employees in smaller cities where there might only be a handful of us use those passes to get together in person on their own.
How does WeWork fit into your broader real estate strategy?
Our real estate strategy is built around optionality. We don’t mandate where people work, but we do want to make it easy for them to come together when it matters for offsites, team weeks, onboarding, new-hire socials, or simply a change of environment. Rather than carrying fixed footprints in every market, we use WeWork to give our team access to space wherever they are, whenever they need it.
What are the biggest benefits to having WeWork space in your portfolio?
Three things stand out. First, the global footprint: when one of our employees takes advantage of our 90-day work-from-anywhere policy and spends a few months in London, Buenos Aires, or anywhere else, they have a professional space waiting for them.
Second, the flexibility: we can flex up or down based on team needs without being locked into a decade of square footage.
Third, the experience: when our teams walk into a WeWork, the conference rooms, coffee, and community team are already there for them. Our largest permanent hub, in New York, sits inside a WeWork, and the team experience there is excellent: access to all the amenities and community events, plus their own dedicated conference rooms.
How is WeWork helping improve your workplace experience and culture for employees?
WeWork removes a major friction point for us: it lets us offer something meaningful to every kind of worker. As a wellness company, we want to make sure our employees know they have real workspace optionality wherever they happen to be in the world, which is a tangible expression of the flexibility we promise them.
What is one trend in the broader real estate market you are seeing?
The future of corporate real estate looks much more like a flexible, distributed portfolio than a single headquarters, and we think that’s a healthy model for both companies and the people who work for them.