Detroit, MI — July 22, 2025 — WeWork, a leading global flexible space provider, and WHIM Innovation [WHIM], an AI development company that helps businesses scale via custom agents and automated workflows, announced today WHIM Innovation’s expansion to Miami. This strategic move underscores the Detroit-based company’s recent growth, a journey bolstered by its longstanding partnership with WeWork.
WHIM Innovation is a women-led AI and automation development company helping startups and micro enterprises do more with less. Founded in Detroit – in the city’s very first WeWork location – and now expanding into Miami, WHIM designs custom AI agent stacks that automate complex workflows, reduce burnout, and unlock capacity for resourceful, founder-led teams – especially those scaling without outside capital. WHIM is also a partner with Monday.com, HubSpot, Freshworks, ElectroNeek, and WP Engine.
When founder and CEO Lori McColl launched WHIM, she chose WeWork for the same reasons her clients chose her company: flexibility, community, and systems that scale. As one of the earliest members at WeWork 19 Clifford in Detroit, Lori used the space not just to work but to build.
WHIM has grown from a single desk into a dynamic creative force, partnering with leading real estate and hospitality brands across Michigan-including Michigan Central, Bedrock, Shinola Hotel, and the Detroit Regional Partnership-as well as essential logistics firms like Arnold Freight Company on Mackinac Island.
Now operating from WeWork Brickell City Centre in Miami, WHIM is accelerating its next chapter—launching a library of AI automations, expanding its industry reach, and investing in content platforms like VI Live and SHIFT MODE to share what it really takes to grow a modern tech company from the ground up.
WHIM is evolving beyond its Detroit roots, working with forward-thinking startups and enterprises across North America—and proving that small, smart teams can drive big results.
“WeWork gave us more than office space—it gave us a growth environment,” said Lori McColl, Founder & CEO, WHIM Innovation. “The energy, flexibility, and hospitality of the WeWork community helped us go from a scrappy startup to a thriving innovation company—and now, it’s powering our national expansion.”
WeWork offers turnkey, premium workspace solutions for companies of all sizes, particularly those in early stages of their growth or expanding into new markets. The company’s flexible commitment terms, exceptional hospitality services and vibrant community of businesses ensure that companies have all the resources they need to thrive.
Kali Cardoza, Head of Leasing, Central and West at WeWork, said, “We’re proud to see companies like WHIM Innovation not just start, but scale with WeWork. Just as WHIM Innovation helps its clients be future-ready, WeWork redefines how businesses and real estate work together, offering a flexible platform that evolves with startups at every stage. This, coupled with the support of our onsite Community team, provides more than just a workspace—it creates an environment that accelerates their growth.”
About WeWork
WeWork is a leading global real estate platform that empowers businesses to thrive through world-class flexible workplace solutions, innovative technology services, and hospitality-driven experiences. With a curated portfolio of nearly 600 thoughtfully designed locations worldwide, spanning 45M square feet, WeWork helps more than half a million members—from emerging startups to Fortune 100 companies—achieve their best work. To learn more, visit wework.com.
About WHIM Innovation
WHIM Innovation is a future-focused AI development company helping businesses scale smarter by automating what’s broken and building intelligent systems that work. From AI agent design to workflow automation, our licensable platform, Floware™, delivers plug-and-play digital workflows that eliminate manual work and integrate seamlessly with tools like Monday.com, HubSpot, Freshworks, and Google Cloud. Whether you’re scaling a startup or streamlining an enterprise, WHIM unlocks efficiency, clarity, and measurable results—fast.
