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How to hire rock star interns for your startup

I was recently at an event where angel investor Joanne Wilson said: “There would not be an Internet if it were not for interns.” Her quote stuck with me and inspired me to write this piece. For my startup company Infomous, interns are invaluable. We are running on a skeleton crew and interns play an […]
Leaving her mark on the world, one student at a time

We recently sat down with Fawziah Qadir, the New York City program coordinator for Global Glimpse, for our Member Spotlight series. This 29-year-old Fulton Center member is spearheading the education non-profit’s New York branch to inspire young students to become responsible global citizens. A self-proclaimed “eternal optimist” and “social entrepreneur”, Qadir always knew that she […]
For small business owners: why this is the worst time to be thinking about taxes

Are you a small business and not a tax expert? That’s okay. Your focus is probably on your business, and not on tax rules and regulations. As a result, tax time can be a time of panic and stress as you scramble to get receipts together in order to meet deadlines and avoid penalties. The […]
Delight your customers (and keep them)

My last company, author Tim Ferriss, and countless others tell us to capture the most value from each customer. And let’s be real: value = dollars. Perhaps I’m a communist (false) but I never thought it made sense to extract maximum cash from every client. For a while this feeling didn’t sit right (I’m a capitalist), […]
Why your B2B needs a strong social media presence

B2Bs companies often get categorized as “boring,” but social media can be a great tool to build a strong personality and a unique identity for your company. It can also help you develop deeper relationships with new and existing clients, and position yourself as a leader in the industry. Here are five reasons why B2Bs […]
An intro to ROI marketing: how to optimize your marketing spend

If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing? Many say it’s an art, not a science. Others argue that there is a clear equation that can help you […]
Five reasons to hire a boomerang freelancer

Busy? As in barely have time to browse this article, before you scurry back to frantically search for help tackling another hot project? Then you probably don’t have time to sit through the vetting process of hiring a new person, or ensuring that your candidate cuts the mustard. To save yourself headaches and heartbreak, it […]
Crowdskout: changing the way content marketers understand their audience

Member Spotlight is a series that showcases the entrepreneurs behind emerging companies. In this edition, we recently sat down with Zack Christenson and George Yates of Crowdskout in Washington D.C. Crowdskout is a growing startup building a data and analytics platform to help publishers and marketers connect with their audience. These native Midwesterners are combining […]
Want to plan a successful event? Ask planner Lynn McCary

Event planning is a notoriously stressful business, but New York City-based entrepreneur Lynn McCary makes sure every event runs seamlessly under her watch through quick problem solving and expert multitasking. McCary, the founder of Lynn McCary Events (LME), runs her own boutique event planning company that specializes in fundraising for cultural organizations. With over 20 […]
Sales for startups: how founder selling can go right

Startup founders have a lot on their plate. Founder sales will be the first approach for most early-stage startups. It may seem like a daunting addition to your responsibilities, but sales is a critical step that can not be compromised. The founders of Take the Interview were wearing fifteen to twenty hats when we began […]