Page 237 – Ideas

Every organization wants a productive team. But when flawed hiring processes lead to the wrong people being hired, high turnover follows—and it comes at a high cost. A study by the Center for American Progress reports that the median costs of replacing an employee are estimated at more than 21 percent of the employee’s annual […]

‘Doodling and dreaming’ inspire Brooklyn designer Dabney Lee

With just a few custom designs under her belt, Dabney Lee founded her eponymous company in 2004. “That was a lifetime ago,” she says. “I was always a creator, doodling and dreaming of owning a stationery store.” Today she’s the president of Dabney Lee, a lifestyle brand that specializes in custom paper goods, home office products, […]

Runway-Ready in Minutes, Thanks to the Founder of Tailor Made Me

Runway-ready in minutes, thanks to Tailor Made Me

People don’t often compare the worlds of the military and the runway, but maybe they should. Both are fields where discipline and drama run high, after all. For April Story, co-founder of Tailor Made Me, the two are inseparable. As a military veteran, she uses her training to help manage Tailor Made Me, which focuses […]

Powering through the three stages of startup growth

My journey through the accounting and finance worlds eventually led me to launch an entrepreneurial venture, MuscleSound, which uses ultrasound technology and cloud-based software to optimize athletes’ performance. Like other entrepreneurs, I had to navigate the stages that every startup wades through. So below, I’ve categorized the startup growth process into three main stages, making […]

How five travel companies rock social media

Social Media for Travel Startups Wish scrolling through those daydream-inducing travel photos on your feed could also make you better at your job? Well, actually, it can. Skift, a travel industry news site, announced winners of the Skifties, an annual social media contest. These brands stand out as the best in class when it comes […]

At Ellary’s Greens, ‘You Know That You’re Cared For’

Serving up a fresh idea at Ellary’s Greens

All throughout Leith Hill’s life, she has been surrounded by unique food. She grew up in New Orleans, the city Mark Twain once said has food “as delicious as the less criminal forms of sin.” But Hill is no sinner. Hill’s father made sure that she grew up with not just food, but a philosophy. […]

Three skills every content marketer needs

As a consumer, there’s no doubt you’ve been exposed to content marketing in one of its many forms over the past few years. The American Express OPEN Forum, infographics on calculating your hourly rate as a freelancer, and 4,000 word blog posts about launching a business while working are all examples of content marketing at […]

Six lessons from football—even if you can’t stand sports analogies

Take some tips from the gridiron to strengthen your business

In full bloom: The sweet scent of Brooklyn’s Hi Wildflower Botanica

I met Tanwi Nandini Islam on an industrial corner in Bushwick, Brooklyn. She escorted me past graffiti adorned warehouses where “Thank You” plastic bags and “I Heart New York” shirts are printed, and just around a furniture refurbishing garage, before we arrived at her studio. Called Hi Wildflower Botanica, it’s a company that creates candles, […]

Five tips for finding clients who love what you do

Deciding who to work for is one of the biggest decisions that a new business makes. People often make the mistake of going about this from the opposite angle—many young companies try to make themselves right for every customer. But as director of sales and marketing at Strategic Sales & Marketing, I’ve found that the truth […]

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