Around 91 percent of adults in the U.S. say that they actually enjoy receiving emails from companies they already do business with. Email can add credibility to your business because it gives people the chance to get to know you and your brand better. While your audience is likely wary of automated marketing messages, there are parts of the process you can automate without alienating readers.
And, if you leverage automation, you could see as much as a 50 percent higher conversion rate and 70.5 percent higher open rate, not to mention the time and effort you’ll save. Here are some amazing tools that can automate much of the email marketing process: from content generation, to proofreading, to finding your audience.
Do even your short emails get long-winded? Research suggests that shorter emails yield faster responses. So, even though you want to explain every little detail in your message… don’t.
Brief is an extension for Chrome that will automatically help you edit for clarity and brevity. It even disables your “send” button if the email is longer than 125 words, forcing you to get to the point.
There isn’t much point in putting effort into an email that’s doomed to be deleted. Growbots solves this issue by analyzing when the best time to send an email is, based on industry and audience.
To use Growbots, just punch in the details of your typical mailing list subscriber, and you’ll receive helpful data points, such as average response rate based on day of the week and the time sent.
Campaign Manager is San Francisco-based Index.com’s answer to personalized email campaigns. You can create everything from newsletters to new customer welcome messages and event invites, and Index’s “Personalization Engine” will deliver that message to the right customer at the right time for the best possible impact. After all, half the battle of creating a good email is making sure it’s delivered to the right audience.
Don’t have a clue where to start with formulating a marketing email? PersistIQ offers templates of emails that have been proven to be effective. Marketing messages, especially cold emails, aren’t easy to write, but this program simplifies the process of creating and customizing to your audience. You can use the letter exactly as written or customize it a bit more to suit your brand.
Are you a bit nervous about your spelling or grammar? Speak English as a second language? Or just really, really need to get your copy airtight? Grammarly is an all-in-one copy checker that will highlight incorrect spelling, typos, and grammatical errors. It even offers suggestions if the grammar isn’t quite right, such as using past tense when you should use the present tense. While you shouldn’t skimp on proofreading an email before sending, Grammarly certainly can be a great tool for creating flawless emails (and blog posts).
Email marketing is about more than just sales pitches. Even responding to a customer’s email can be an opportunity to market your business. One way to do that is through the signatures at the bottom of every email. WiseStamp allows you to easily create and switch between email signatures tailored to different purposes. You can add social media handles, plug upcoming events, and include lots of other finer points to end your messages with a bang.
Feeling overwhelmed? Get more out of your to-do list by working smarter, rather than harder.