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When you should take money from a strategic investor

Make sure your business’s interests match with the investor’s. Here’s what to consider
First Hour: a morning with Nettitude’s Martin Watts

Some of Martin Watts’ best ideas come to him during his early morning commute. As Chief Operating Officer at Nettitude, a company that specializes in cyber security and risk management, Martin keeps his schedule packed to help organizations improve their security, and reduce the risk of cyber attacks. To prepare for his busy days, he […]
You have to throw modesty out the door, says StoryShelter’s Melisa Singh

Melisa Singh believes that entrepreneurship starts with the mind. “It’s about finding an opportunity in anything,” says the recent NYU marketing graduate. Growing up, Melisa didn’t get an allowance and wasn’t allowed to eat sweets like the other kids in her neighborhood. She wanted to find a way to make money, so she scrounged up […]
Step aside: build a team that can function without you

As a founder, it’s easy to want to do everything, especially if you have a technical background. But just because you can do everything doesn’t mean you should. Doing everything not only leads to burnout, but it can also discourage your team – especially if you are completing the tasks you hired them to do! It’s also a sign […]
Leaving your startup job: equity compensation, taxes, and more

Getting A Corporate Job Preparing to leave a job and starting a new one is already an overwhelming task. Leaving a startup job might mean even extra hurdles given the additional complexities in compensation (equity). We’re here to help you know what you’ll need and when you’ll need it. This includes understanding your rights as […]
In a funk? It could be the solopreneur blues

Do you feel like you’re in a rut? Has your motivation disappeared without any signs of a comeback? From time to time we all fall in a “funk” — when we feel plagued by a lack of focus and feel down for reasons we can’t put our finger on. Sound familiar? Blame the solopreneur blues. […]
Beware of the hero complex

When the N Train stops unexpectedly halfway across the Manhattan Bridge, my mind wonders if we have suddenly become part of a Marvel action movie where our subway car is the bargaining chip between the masked protagonist and the evil villain. The story plays out in my mind that I somehow or another play a […]
Discover Outdoors: founder Kirk Reynolds combines his passion for adventure and people

Kirk Reynolds has an interesting pair of titles for a New York City resident: Business owner and wilderness guide. Even after moving to the city, he couldn’t shake his upbringing in rural Missouri: long bike rides and hikes with his parents as a child. Although, Kirk explained, “being outdoors required more effort,” it didn’t stop […]
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Why email marketing is crucial for your small business

Email marketing is one of the best ways to market your small business online. Creating an email marketing strategy provides your business the opportunity to reach millions of Internet users every year. Not only will you be building brand awareness, it will also reshape the way your customers interact with your business. Here are some […]
Write your way to the top: Publish a book

When you open a new business, the first step is telling the world about your company. If you’re smart, you’re already on social media and have an amazing website, but you should take advantage of every platform available to maximize the buzz around your business. You need a secret weapon. The launch of your business […]