Small Businesses Archives

Small Businesses

Information and insights to support Small Businesses.

May 23, 2017 May 23, 2017

Harness the power of multiple marketing channels

Part of a solid marketing strategy today is going to involve reaching your audience over multiple channels. You can’t simply depend on TV ads, or great blog content, or YouTube videos to generate leads anymore. Your marketing strategy now has to incorporate several channels, because people don’t just use one device or pursue a single […]

By Samantha Pena

May 18, 2017 May 18, 2017

Member Spotlight

Young innovators: Daniel Arvidsson, Dan Korman, and Sam Marley of Blurr

The day after they threw a going-away party for a college friend, Daniel Arvidsson, Dan Korman, and Sam Marley realized that they didn’t have photos of the event. It took several days to track down a shot of the whole group—enough time for the roommates to come up with the idea for Blurr, a hyperlocal […]

By Mark Sullivan

May 18, 2017 May 18, 2017

Creativity and Culture

How to host your own office Olympics

Get employees to team up and compete together with these entertaining office Olympics event ideas

By Jessie Cohen

May 18, 2017 May 18, 2017

How to write a good job description

A good job description is an important document for every role in your organization. It can be used as a tool for attracting the best applicants when the position is vacant. It can also be used as the basis of a new employment contract. Once an employee has been with your company for some time, […]

By Jessie Cohen

May 18, 2017 May 18, 2017

How to hire your first assistant

Busy professionals often find there aren’t enough hours in the day to accomplish all they want to do. If your work-life balance isn’t balanced enough, it may be time to hire an assistant. The recruitment and hiring process can be daunting, but these tips will help you hire an assistant that meets your needs. Write […]

By Jessie Cohen

May 18, 2017 May 18, 2017

Management and Leadership

Why you should be promoting from within your startup

When you have a new position to fill, one of the first choices you’ll make is whether to accept outside applicants or promote from within. Promoting from within is a value-packed option that will help foster business growth, increase loyalty, and cut costs. You don’t have to look far to find compelling reasons to fill […]

By Jessie Cohen

May 18, 2017 May 18, 2017

Six companies hiring the best talent—and how they do it

Today’s professionals are looking to work for startups and growing companies more than established firms. Being a part of something new is a lot more exciting than working for a company that’s done the same thing for decades. According to LinkedIn, the total revenue for the top 20 Fortune 500 companies fell by one […]

By Jessie Cohen

May 18, 2017 May 18, 2017

How to improve your customer engagement

Everyone talks about customer engagement, but how many people truly understand what it means to have good customer engagement? More importantly, how many people know how to improve and grow customer engagement with their company? Discover why customer engagement is so important and learn some tips you can start implementing right now to improve your […]

By Patrick Reinhart

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