Time is valuable, so it’s important to stay productive and maximize your working hours. If you’re looking for the best productivity tools, technology can help you improve your time management, track project status, and keep everyone involved in the loop. These tools are more than just helpful for many people; they often rely on them […]

All companies exist to sell products and services so they can generate revenue. Reaching this goal means that you need a staff of experienced marketers and sales representatives. As an owner or manager, you know that these two groups play crucial roles in the company’s success. When you step into the departments, though, you often […]

No matter which industry you’re in, your business needs a well-rounded marketing strategy. Along with social media campaigns and influencer outreach, email marketing is essential for virtually every business. Learn why your business needs to stand out in customers’ inboxes and discover seven of the best tools for email marketing. Why your business needs email […]

No matter what type of products you make or services you sell, email campaigns should make up a key part of your digital marketing mix. Just because you send email newsletters regularly doesn’t mean they perform well, though. Whether you’re just getting started with email marketing, or you need to take your campaigns to the […]

A sound SEO strategy is an integral part of your company’s marketing scheme. Your position with search engines, especially when people are searching key terms, is a very important part of how you build leads. SEO is a major point in your inbound marketing practices. Understanding the components of a quality SEO strategy will get […]

  Content marketing strategies go beyond traditional advertising. They leverage social media audiences and provide interesting information to possible customers, all in an effort to connect with people like humans, not sales marks. A great content marketing strategy will do wonders for your business, but developing one is far more involved than posting on your […]

How do you bring in new customers? Your inbound marketing strategy should answer that question. But, if you’re like a lot of businesses, your inbound digital marketing isn’t doing everything you want it to do. The goal is to get your name and your content in front of people who’ve never heard of you before. […]

Part of a solid marketing strategy today is going to involve reaching your audience over multiple channels. You can’t simply depend on TV ads, or great blog content, or YouTube videos to generate leads anymore. Your marketing strategy now has to incorporate several channels, because people don’t just use one device or pursue a single […]

The old saying, “a picture is worth a thousand words” couldn’t be truer when you’re using Instagram for business marketing. With this social media platform, you’re able to target your audience directly, create interest in your product or service, and convert potential consumers into loyal customers simply by posting the right images. However, using Instagram […]

Twitter is a great way to connect with your customers. According to research conducted by Twitter, 69 percent of users have made purchases because of something they saw on Twitter. 94 percent of users say they plan to make purchases from the businesses that they follow. It’s a platform that allows you to speak directly […]

A versatile instant messaging app is a necessity for the modern business. Here’s why, as well as the best options

All organizations need good internal communication to work effectively, and productivity increases when employees can easily talk to team members and upper management. According to WillisTowersWatson, companies with good communication practices offer their shareholders 47 percent higher total returns than shareholders at other companies. On the other hand, creating a committed, skilled workforce is difficult […]

In our modern society, we feel particularly attached to our phones. In fact, it’s almost impossible to go a day without seeing nearly everyone staring at his or her phone. While some people enjoy having news and entertainment constantly at their fingertips, others like knowing they can always be reached in an emergency. However, there […]

LinkedIn in the largest business networking site in the world. Although it is a social media site, users view it differently than Twitter or Instagram. When they log onto LinkedIn, they portray themselves in a much more professional way. The average income of LinkedIn users hovering around $109,000 and more than 50 percent of LinkedIn […]

Facebook is a social media tool that millions of people use every day to stay connected with friends and family. But increasingly, it’s also a savvy business tool that can help companies connect with their customers. Since so many people use Facebook daily, it’s a great way to gain exposure with both new and existing […]

Good content can be an excellent marketing tool and a way to educate others about your business. These tips will teach you how to write content that gets noticed and remembered by readers for all the right reasons. Make it original If your content isn’t original, why would anyone stop to read it? Why would […]

Launching an app is a major achievement for any company. However, getting to this point and making the most of your app takes immense planning and resources, especially if you want to see all your hard work pay off. Find out how to launch an app successfully and what to do before and after the […]

If you want to find new job opportunities, LinkedIn offers one of the most effective tools. It’s a social media platform built around businesses, job seekers, and entrepreneurs, but if your LinkedIn profile doesn’t attract potential contacts, it’s a waste of your time. Fortunately, you can improve your LinkedIn profile in just a few easy […]