How to successfully fund a startup without venture capital

Bootstrapping is a great startup strategy, but for some companies, bootstrapping isn’t the right answer—or maybe it was the right answer, in the early-stages, but you’ve outgrown that phase and are now in need of greater capital.

Many entrepreneurs are black and white when it comes to capital: it’s either bootstrap or pursue VC funding. But this is a close-minded view. Sure, these are both great options, but they are not your only options.

Depending on your industry, your goals, your savings, your stomach for risk, and countless other factors, you might decide to go in one direction or another. In between, there are countless other options on the funding spectrum.

When you’re ready for additional capital, before you jump to VC, first consider the downside. There are risks to taking venture capital: your company may not see a significant return for many years (especially for certain industries and/or products) and your VC firm could fail before you achieve your goal return. Fundraising takes up a lot of time—time spent away from developing your products, chasing leads, and growing your customer base. And of course there are also the very obvious risks of dilution and loss of company control.

If VC is still the best choice for your company, then go for it! But for those companies who don’t want VC funding, for whatever reason, there are many alternatives for capital:

1. Friends and Family

Tapping into your close support system is an obvious first step for fundraising. While this is a very common and effective first step, beware of some of the issues associated with a friends and family round. First, it’s unlikely that your friends and family have pockets as deep as a VC firm so the amount of funds you are going to be able to raise are limited. You may need to raise small amounts of capital from a large number of people which can be somewhat hard to manage. Also, it can be a bit uncomfortable borrowing money from friends and family who are, generally speaking, unsophisticated investors. To avoid unnecessary awkwardness, be upfront and completely transparent about the risks of investment—and don’t accept any money that your friends and family can’t afford to lose.

2. Angel Money. 

There are other sources for seed money outside of your friends and family. Countless professional angel firms that can also be viable options for early-stage companies.

3. Loans

If your company is already generating some revenue, you may qualify for a loan. This can be a good option if you qualify. Unfortunately banks aren’t into taking great risks with their funds so if you don’t yet have steady revenue, you may not qualify. But banks aren’t the only place to get a loan; you may also qualify for a loan from a venture debt fund or other finance company.

4. Credit

Using your credit line to get the capital your company needs is pretty easily done if you simply charge away! The downside is that your personal credit can take a hit if your company doesn’t perform as expected and you can’t pay back the funds on time. If you can stomach it, the low returns demanded by your credit card can be pretty tempting. And know that you’re in good company: You certainly won’t be the first company to use credit to grow your company.

5. Crowdfunding

While you may never be a crazy Kickstarter success story, the growing trend of crowdfunding can still work for you. What’s great about crowdfunding is that it forces you to build your brand and, subsequently, builds your customer base, right from the get go. As your funds are growing, so is your exposure. Crowdfunding isn’t the answer for everyone, but it is an interesting road to explore.

6. Strategic Partners. It might be worth your time to seek out businesses with which you could create a strong partnership—they may even be interested in a potential future M&A option. This might be a business that sells a complementary product or service to your offerings or in other ways offers something that could be considered added value to your business. Additional capital can be found in this synergy.

7. Government grants. Granted this is only a real funding option for non-profit organizations, but it’s a great option. There are many grants available for entrepreneurs. The SBA site can be a good place to start your search for available government funds.

I offer this list of funding alternatives not to say that these are your only options, but to give you a clearer perspective on funding. In other words: VC is only one of many funding options available to you. There’s nothing wrong with VC, of course, but pursuing other funding options can be a strategic move for both growing your business and strengthening your negotiating position if and when you decide that VC is what you do need. Start by clarifying your company goals and your capital needs. From here you can decide what road to go down to achieve your goals.

If you’ve recently launched your startup, you’re probably wondering what steps you’ll have to take in order to keep it afloat. When investors become interested in your startup, they’re not just looking at your product; they take into account your team, business plan, and goals for the future. This is why scalability is a very […]

One of the things I hear most from entrepreneurs is that securing investment is the key to getting your business off the ground. What I’ve come to realize, however, is that occupying your time with incubator applications, refining your pitch deck, and seeking investment can distract you from what a startup’s main goal should be: […]

More than 2,700 international companies have already settled into Amsterdam, and between 100 to 200 new arrivals move into the Dutch capital each year. But since it has only 800,000 residents—and twice the amount of bicycles—the city doesn’t seem to be the most likely place for such a business boom. So what’s going on? To […]